Marketing Copywriter

Marketing Copywriter

The Copywriter develops clear, engaging, and on-brand copy across ads, emails, landing pages, campaign creative, and institutional promotional materials. Reporting to the Executive Content Editor, this role serves as the primary copywriter for the Division of Marketing & Communications. The position requires a versatile writer who can connect with audiences across platforms, quickly understand complex topics related to the university's teaching, research, and public service missions and translate them into accessible, audience-focused content. The role also applies a working knowledge of SEO/GEO best practices to improve the visibility and discoverability of digital content. The successful candidate is a skilled storyteller, strategic thinker, and collaborative partner, who can use audience insights to develop effective messaging and maintain a consistent brand voice across channels. Collaboration across all integrated Marketing & Communications teams will be key to the success of this position.

Required:· A broad expertise in all forms of writing (e.g., long-form storytelling, compelling shorter form for advertising, organized and informative writing for websites)· Comfort with a collaborative review process, feedback resilience, and the capacity to adapt writing style.

Preferred:· Experience with project management software (e.g., Asana)· Grasp of AP Style· AI Literacy· Experience collaborating with designers, data analysts, and project managers.