AD Operations Specialist

Media Operations SpecialistThe Media Operations Specialist is responsible for monitoring and optimizing budget fulfillment, advertiser performance, and GPM across Gen Digital's paid media network, spanning Personal Finance, Credit Cards, and other lines of business. This role works cross-functionally with Ad Operations, Media, Tools, Yield, Product, and Sales to execute against advertiser budget allocations, test and optimize ad products, and manage inventory flows. The Media Operations Specialist also partners closely with the Media Ops Manager on process innovation, strategic media planning, and the development of channel strategies that support business growth.Key responsibilities include driving GPM, advertiser performance, and revenue goals month over month across Personal Finance, Credit Cards, and other lines of business. The role involves managing inventory health by tracking publisher supply, maximizing fill rates, evaluating new inventory sources, and optimizing existing placements. Performance monitoring and data-driven optimization decisions based on budget fulfillment, advertiser performance, and GPM are also key tasks. The role requires analyzing data across verticals and campaigns to surface meaningful insights, identify patterns, and translate findings into strategic recommendations that inform decision-making and drive improved outcomes. Additionally, the Media Operations Specialist optimizes ad product performance, coordinates with Yield, Account Strategy, Media, and Ad Operations on campaign changes, assists with the billing process across all supply partners, manages administrative ticketing in Salesforce and JIRA, partners with Paid Media teams on testing initiatives, supports Paid Search, Paid Social, and Programmatic channels, collaborates with Data and Engineering teams to advance reporting capabilities, communicates tactical updates to the Media Ops Manager, partners with the Media Operations Manager and Lead on strategic and tactical development of process improvements, builds and maintains team documentation of processes and procedures, and applies AI tools, agents, and automation to streamline workflows.Candidates should have 4+ years of experience in yield optimization, inventory management, sales operations, or product management with digital experience required. Strong business acumen with proven problem-solving, critical thinking, and project management skills is necessary. Solid analytical skills with experience in data analysis, attribution, and ads implementation are required. Clear and effective communicator across written, verbal, and interpersonal communication is essential. In-depth knowledge of the digital advertising landscape is required. Proficiency in Excel, including working with large data sets and using pivot tables to identify issues, root causes, and trends, is required. The ability to respond to both client and internal inquiries and proactively prepare recommendations that address potential concerns is required. Demonstrated experience using AI tools, agents, or automation platforms to streamline processes, improve efficiency, and reduce time spent on repetitive tasks is required. Occasionally monitoring weekend data to help ensure strong delivery and network performance is required.Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you've delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what's compelling you to Gen, and walk you through the interview process. Important Application Note – When you apply, please include your current city and country and let us know your work status (e.g. visa status, right to work in the relevant country, etc.).Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience, and business needs.Interview Process:TA Call (Phone)Hiring Manager Interview (Virtual)Panel Interview (Virtual)Final Leadership Interview (Virtual)