Sr Manager, Consumer Engagement and Lifetime Value

All about the role: The Senior Manager of Consumer Engagement & Lifetime Value is responsible for designing and executing strategies that deepen consumer relationships and maximize their long‑term value. This leader will identify and understand all consumer touchpoints post purchase of an appliance and develop and implement integrated marketing programs that enhance the ownership experience—spanning onboarding, driving, consumer consumables and accessories, extended warranties, branded service and repair, cross‑sells and upgrades. They will be working with IT, Analytics, Marketing and the D2C channel lead to ensure we have the right data, offers and marketing channels to develop the company’s ecosystem strategy and maximize post‑purchase revenue and satisfaction. What you’ll do: Lead the holistic customer communication strategy to drive growth, sales and customer satisfaction Map all consumer touchpoints post purchase and ensure all messaging is on‑brand and consistent Work with IT and Analytics to ensure we have all the data needed to build CLV initiatives Build a consumer segmentation strategy that delivers the right offers at the right time through the right channels Oversee CRM and Lifecycle marketing programs, inclusive of email, direct mail, in‑app and call center communication Develop testing, personalization and optimization initiatives to improve engagement, retention and conversion Increase conversion and retention for subscription offerings Partner with Analytics to develop actionable dashboards and reports that drive positive growth in CLV initiatives Influence senior leadership on loyalty and CRM strategies to embed customer lifetime value into enterprise priorities Minimum Qualifications: Bachelor’s degree At least 7 years of experience in consumer, digital or retention marketing Experience working in the D2C space for a consumer brand Qualifications: Ability to create programs from inception, optimize and scale successful initiatives Excellent communication skills—strong verbal and written Extremely organized and very detail‑oriented Ability to work collaboratively with multiple stakeholders in a complex organization Strong presentation skills, able to communicate to executives concisely and effectively Self‑starter mindset with strong problem‑solving skills and attention to detail Benefits highlights: Discounts on Electrolux products and services Family‑friendly benefits Insurance policy plan Extensive learning opportunities and flexible career path Please be advised that we are unable to offer visa sponsorship for this position at this time. Find more on: Electrolux Group North America: Electrolux Group Careers: Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through View email address on click.appcast.io. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. #J-18808-Ljbffr Electrolux Home Products, Inc.