Vice President of Growth Marketing
Confidential
Vice President of Growth Marketing
About the Company
Innovative financial planning software (FinTech) solutions provider
Industry
Financial Services
Type
Privately Held
Founded
2000
Employees
501-1000
Categories
- Consulting & Professional Services
- Financial Services
- B2B
- Enterprise
- SAAS
Specialties
- wealth management
- financial planning
- client management
- advisor marketing
- computer software
- financial planning technology
- financial technology
- and financial technology
About the Role
The Company is seeking a VP of Growth Marketing to serve as a strategic leader with a focus on demand generation, marketing operations, and client retention. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive client acquisition and growth. This includes leading a team in the ideation, planning, and execution of marketing campaigns, as well as analyzing and reporting on their effectiveness to ensure a strong return on investment. The role also involves overseeing the marketing operations team, designing and executing data strategies, and improving marketing agility to enhance productivity and efficiency. Collaboration with sales leadership is essential to establish alignment in processes and support broader campaign initiatives. Applicants for the VP of Growth Marketing position at the company should have a Bachelor's degree, with a minimum of 15 years' B2B demand generation experience and at least 7 years' in a management role. The role requires a candidate with a strong background in marketing automation, Salesforce, and account-based technology platforms, as well as deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization. Experience with BI platforms and a proven track record of working across marketing, business development, and sales to drive revenue are also necessary. The ideal candidate will be a trusted partner to sales, a strong manager, and a natural leader with a creative and strategic approach to marketing. Experience in integrating AI into marketing strategies is highly preferred.
Hiring Manager Title
Head of Marketing
Functions
- Marketing
Vacancy posted 3 days ago
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