Retail Marketing & Brand Manager

Job Description

Job Description

Retail Marketing and Brand Director
Fully remote, some travel

Bilingual English and Spanish, required

We are representing an established international food brand seeking a senior Retail Marketing and Brand Leader to drive U.S. market growth and partner closely with global leadership.

This is a high visibility, strategic role reporting into executive leadership with direct collaboration across Sales, Supply Chain, and Corporate teams in Spain. The right individual will influence brand direction, retail expansion, and go to market execution at scale.

Key Impact Areas

• Own and execute U.S. retail marketing strategy for established international brands
• Lead go to market planning for new product launches
• Drive trade promotion strategy, lift analysis, and ROI accountability
• Partner with Sales on distribution expansion and category growth
• Provide structured inputs into annual planning cycles including ARP processes
• Utilize SAP reporting to monitor performance and guide decisions
• Present performance insights and strategic recommendations to executive leadership
• Strengthen brand positioning, messaging, and in-store execution

What Makes You Competitive

• 7 plus years in retail grocery marketing or brand leadership
• Strong experience with trade marketing, retail promotions, and category strategy
• Experience working in global or matrix organizations
• Financial acumen, able to connect marketing decisions to margin and performance
• Bilingual English and Spanish, required
• Comfortable operating at both strategic and execution levels

Why This Role

• Executive-level visibility
• Global collaboration
• Clear growth runway within an international organization
• Relocation support available
• Hybrid flexibility