TikTok Shop - Merchandise Strategy Manager

About the teamThe Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.Responsibilities- Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.- Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.- Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.- Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.- Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.- Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.Minimum Qualifications- Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.- 5 years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.- Strong analytical capabilities and experience using data to identify business opportunities.- Familiarity with consumer trends and retail or e-commerce market dynamics.Preferred Qualifications- Experience working in marketplace platforms, retail strategy, consulting, or category management.- Strong business judgment and structured problem-solving capabilities.- Experience working with data to support business analysis and strategic planning.- Self-driven with strong ownership and the ability to adapt in a fast-moving environment.Req ID: A108468