Senior Director - Marketing & Engagement Health Services

Role Description

The Senior Director - Marketing & Engagement Health Services is one of the most strategically consequential roles in GuideWell's Communications, Marketing & Customer Experience (CMX) department. Reporting to the VP, Enterprise Marketing & Acquisition, this leader carries a dual mandate:

• Owning the strategy and execution of GuideWell's acquisition marketing program.
• Serving as the standing representative of the entire CMX department to GuideWell's Health Services business segments.

This role requires a leader who is genuinely fluent across all CMX disciplines and can operate in the language of the business.

In parallel, this leader directly leads the Health Services Acquisition Strategy & Planning function and oversees Creative & Communications Development, Campaign Execution & Operations, and Sales and Local Market Support.

Qualifications

• 10+ years' related work experience in progressive marketing and communications roles.
• 5+ years’ direct supervisory/management experience.
• Experience in a senior leadership role operating across multiple disciplines within a complex, matrixed organization.
• Experience in healthcare services, hospital or health system markets – with working knowledge of state and federal regulatory requirements.
• Experience managing acquisition marketing across multiple business segments simultaneously, including Medicare, Medicaid, and commercial employer lines of business.
• Demonstrated ability to serve as a senior, integrated representative of a multi-disciplinary function to business segment or client leadership.
• Deep expertise in integrated acquisition marketing strategy.
• Broad working knowledge of communications, customer experience, brand, and marketing insights disciplines.
• Proven experience overseeing creative and communications development.
• Demonstrated operational excellence in managing complex, multi-channel campaign workflows.
• Proven ability to build trusted, peer-level relationships with business leaders.
• Strong command of marketing analytics and performance reporting.

Requirements

• 10+ years' related work experience in progressive marketing and communications roles.
• 5+ years’ direct supervisory/management experience.
• Experience in a senior leadership role operating across multiple disciplines within a complex, matrixed organization.
• Experience in healthcare services, hospital or health system markets.
• Experience managing acquisition marketing across multiple business segments simultaneously.
• Demonstrated ability to serve as a senior, integrated representative of a multi-disciplinary function.
• Deep expertise in integrated acquisition marketing strategy.
• Broad working knowledge of communications, customer experience, brand, and marketing insights disciplines.
• Proven experience overseeing creative and communications development.
• Demonstrated operational excellence in managing complex, multi-channel campaign workflows.
• Proven ability to build trusted, peer-level relationships with business leaders.
• Strong command of marketing analytics and performance reporting.

Benefits

• Medical, dental, vision, life and global travel health insurance.
• Income protection benefits: life insurance, short- and long-term disability programs.
• Leave programs to support personal circumstances.
• Retirement Savings Plan including employer match.
• Paid time off, volunteer time off, 10 holidays and 2 well-being days.
• Additional voluntary benefits available.
• A comprehensive wellness program.

Company Description

As a Florida Blue employee, you will be at the heart of GuideWell’s vision – to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.