Brand Coordinator, Toy

The Coordinator plays a vital role in supporting the Toy Team by coordinating marketing initiatives and assisting with administrative details. This position will work closely with Toy Team members to ensure that projects are executed efficiently to contribute to the overall growth of the business.

Essential Job Functions

Ownership of strategic projects, including but not limited to:

• Support of Annual Marketing Plan
• Support Relationship management.
• Support Media strategy and procurement.
• Assist Development of media/marketing assets (i.e. TV commercials, ad banners, etc.)
• Support Website and social media strategic development and maintenance.
• Support Brand specific promotions (trade/consumer)
• Support Public relations and publicity efforts.
• Support Consumer event organization.
• Support Sales, Retail & Operations Initiatives
• Support Creation and presentation of line reviews, toy fairs, etc.
• Support Ideate and execute retail programs to drive business.
• Ensure data integrity within internal systems and external retailer systems.

Support Sales Product Execution

• Asset management by procuring product and package images and organizing them for sales usage.
• Coordinates samples shipments to ensure product availability for key accounts, advertising shoots, PR events, etc.
• Internal & External communication

Support And Manage Licensor Relationship

• Support licensor relationship with regular communication and reporting.
• Maintain consistent IP integrity throughout product lines, promotional materials, and events.

Support Direct to Consumer Project (e-commerce Project and Event Project)

• Create milestone calendar for e-commerce product pre-sale, launch and marketing activities.
• Create milestones for B2B or B2C event schedule and work with marketing agency to keep events on track.
• Support to track the budget and spending and report back to the team.
• Support to communicate and update the status to the appropriate member in timely manner.

Other Marketing

• Travels as needed to sales meetings, promotional events, trade shows, etc.
• Updates Image Photo Library as needed.
• Maintains appearance and organization of marketing showroom and storage areas.
• Communicate with operation team/accounting team to make sure the payment flow is met in corporate guideline.

Core Skills

REQUIRED SKILLS AND ABILITIES

Accuracy –

Works with minimal/acceptable error rate; seeks help for problems; pays attention to detail; follows established work procedures; alerts others when preventable problems arise.

Reliability –

Consistently dependable in meeting work expectations; good work output; keeps commitments. Maintains an acceptable attendance level.

Judgment –

Makes reasonable and defensible decisions based on relevant information.

Loyalty –

Keeps confidential company information; follows company policies; seeks management approval when sharing such data; reports violations of company policies to proper management authority.

Communication –

Writes and speaks with accuracy and sensitivity; uses proper language, tone, location, medium (in person or via electronic form) and timing when conveying information; and respects different communication styles of individuals with different backgrounds or perspectives.

Job-specific Skills

Communication –

Able to communicate clearly to individual/groups orally and in writing; conveys and shares information to and with co-workers as needed. Able to write copy/reports, prepare and deliver presentations to management, customers, or industry groups.

Presentation –

Able to effectively express information, ideas and concepts formally to groups of people. Uses supporting media appropriately.

Monitoring & Control –

The ability to scrutinize or systematically check work activities and direct changes.

Project Management –

Successful planning and execution of complex projects including establishment of schedules and budgets, human and capital resources.

Marketing –

Analyzes market conditions, including company's strengths and weaknesses in relation to competitors. Identifies market opportunities and develops appropriate techniques and methods to achieve marketing goals.

Judgment –

Developing courses of action and making sound and mature business decisions based on information, logic, experience, and intuition.

Computer & Software Knowledge –

The ability to use a WINDOWS-based computer for business applications such as word processing, financial spreadsheets, presentations, charts, etc. Must have active, hands-on, working knowledge of Word, Excel, PowerPoint, Adobe, Email, and the Internet. Nice to have working knowledge of Photoshop or Illustrator.

Planning & Organizing –

Establishing a course of action for oneself or for others to accomplish or attain a specific goal.

Problem Solving –

Able to gather and interpret data to solve job-related problems; able to distinguish between causes and symptoms of problems to find viable solutions; able to work with others to collaborate on solving problems.

Product Knowledge –

Maintains an up-to-date knowledge of company's products and/or services.

Math –

Ability to use addition, subtraction, multiplication, and division for common applications such as measuring, recording, and converting data. Working knowledge of advance math for analytics.

Ability to ship the samples and receive the sample to stock at the appropriate location (Max weight: 15 lbs)

EDUCATIONAL REQUIREMENTS

• Bachelor’s degree in marketing, business or related field.

Required Work Experience

• Minimum 2 years' experience in consumer or brand marketing or project management.

CERTIFICATES, LICENSES, REGISTRATIONS

• N/A

Mental, Physical, And Environmental Requirements

WORK ENVIRONMENT

White-collar office environment.

WORKPLACE TEMPERATURE

Typical Office.

WORK CONDITIONS

Office environment.

NOISE LEVEL

Mild.

PHYSICAL SIGHT

Able to read both hardcopy and computer-based text.

LIFTING

Occasional lifting of up to 15 pounds.

Physical Requirements

Ability to sit for extended periods during regular office work; ability to stand and walk for extended periods (up to 8+hours) during trade shows and events.

TRAVEL

Travel by car and air as needed for industry events.

5/22/2026