Copywriter

Copywriter – Brand Standards & Design Systems

CONTRACT

Ideally 3-5 years experience Location: Richmond, VA (Preferred) | East Coast Hybrid or Remote Flexibility Position Overview We are seeking a creative, detail-oriented Copywriter to support my finance/banking clients enterprise-wide Brand Standards team. This team is responsible for defining, developing, and maintaining the visual and verbal brand systems that shape marketing experiences across the organization. The ideal candidate is a versatile writer who can translate complex design concepts into clear, actionable brand guidelines while also bringing strong conceptual thinking and creativity to more expressive brand messaging. This role offers the opportunity to collaborate closely with an Art Director and cross-functional creative teams to help evolve the brand identity and ensure consistency across marketing channels and digital experiences. Key Responsibilities Develop, write, and maintain brand standards, style guides, design system documentation, and editorial guidelines. Translate visual design principles and complex creative concepts into clear, concise, user-friendly written guidance. Partner closely with an Art Director, designers, creative directors, UX professionals, and marketing stakeholders. Help define and evolve visual and verbal brand systems across marketing experiences. Create guidelines and documentation for brand assets, including logos, illustrations, typography, and other visual identity elements. Support brand asset management and maintain consistency across creative resources and digital platforms. Develop compelling creative copy, including bold headlines, expressive brand messaging, and campaign-level concepts. Work within content management systems (CMS) to create, update, and maintain brand documentation and digital content. Support hands‑on technical updates and basic coding tasks within digital platforms as needed. Apply editorial best practices and maintain consistency in tone, voice, grammar, and messaging. Incorporate feedback from multiple stakeholders while maintaining brand integrity. Qualifications Professional copywriting experience within branding, marketing, creative, or digital design environments. Experience developing brand standards, brand guidelines, editorial style guides, or design system documentation. Strong understanding of visual and verbal brand identity systems. Ability to translate design knowledge into instructional content that creative and marketing teams can easily understand and implement. Familiarity with brand asset management, including logo files, illustrations, and digital asset libraries. Knowledge of AP Style and experience working with editorial standards and guidelines. Experience working within CMS platforms and comfort with basic technical or coding-related tasks. Strong conceptual writing abilities, with experience developing creative headlines, marketing messaging, and engaging brand copy. Excellent editing, proofreading, and attention-to-detail skills. Experience collaborating with designers, Art Directors, UX teams, and creative leadership. Ability to manage multiple priorities, incorporate stakeholder feedback, and thrive in a collaborative environment. What Makes Someone Successful in This Role The ideal candidate combines the precision of an editorial writer with the creativity of a conceptual copywriter. They enjoy establishing brand guidelines, working alongside designers, and ensuring consistency across large-scale brand experiences. They are equally comfortable writing detailed instructional documentation, managing digital content, and developing expressive, engaging creative copy. #J-18808-Ljbffr Adecco