Senior Social Analyst

Paradowski Creative is an independent, full-service creative agency based in St. Louis. We bring strategy, creativity, technology, and craft together to create experiences that spark curiosity, invite participation, and help brands build meaningful connections with people. Our teams work collaboratively across disciplines to solve complex business challenges and produce work that is thoughtful, effective, and made with care. We value creative play, clear thinking, accountability, strong relationships, and people who care about both the quality of the work and how it gets made. The Role We're looking for a Senior Social Analyst who's a little obsessed with the internet — in a good way. You live in the conversation, you spot what matters before it trends, and you've got the taste to know what's actually worth a brand's attention (and the confidence to say what's not). This is a senior, client-facing role, so you're just as comfortable presenting a recommendation to a client as you are digging through a week of listening data to find the one insight that matters. What You'll Do You're the connective tissue between brand strategy, audiences, and creative — turning what's happening in culture and community into direction the rest of the team can run with. Own monthly and ad hoc performance reporting for community engagement and social listening — turning it into insights and narratives leadership can act on. Refine and apply social listening strategies that deepen brand understanding and relationships with users. Keep a pulse on cultural trends, platform shifts, and digital behavior, and proactively pitch social-first, creative activations. Work with strategy and account leads to plan and stand up new brand social channels for maximum impact. Team up with creative and account service to spot and coordinate with influencers, partners, and brand voices worth aligning with, knowing when an opportunity needs immediate action and when we can plan for a longer runway. Bring your own POVs — and creative ideas — into brainstorms, presentations, and planning conversations with confidence. Understand how to balance personal perspective with collaborative thinking to empower creative teams to do their best work. Community Engagement Work directly within the community engagement queue in Sprinklr to perform trafficking and response duties, engaging with our audiences in real time Support listening both within Sprinklr and natively to identify proactive engagement opportunities and respond in the brand voice Handle sensitive or high-stakes community situations with discretion, escalating where needed to client and legal partners. Product Management Be the go-to person for Sprinklr: filing tickets, managing configurations, and speaking up for what the team needs. Fine-tune social media management tool workflows so they're efficient, accurate, and easy for internal and client teams to use. Build and evolve dashboards, reporting systems, and process documentation. Run recurring cross-team training and check-ins to keep everyone aligned on current standard operating procedures. Partner directly with client points of contact to make sure the tool keeps meeting the org's needs. Content Development Own the full UGC (user generated content) workflow, start to finish — spotting it, vetting it, briefing it for the creative team. Call the shots on what's brand-safe and worth pursuing, resharing, or building into bigger content. Work with account service to brief creatives with clarity on tone, opportunity, and context. Bring genuinely creative, unexpected ideas to inspire content development for our clients’ brands. Keep the bar high so the social ecosystem stays authentic, strategic, and culturally relevant. What You Bring Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience 5+ years in social media, community management, or social listening/analytics. Agency experience is a plus. A genuine, current obsession with social and internet culture. You're fluent in what's happening online before it's a headline. Insatiable curiosity and continuous learning of what’s now and next in the social space, understanding how quickly things change and never resting on your experience, but building from it. Impeccable taste and judgment. You know what matters to a brand, what's brand-safe, and what's just noise. A knack for creative thinking — you don't just spot what's happening, you pitch what to do about it. An extremely proactive communication style. You flag opportunities, risks, and ideas before anyone has to ask. Comfort and confidence being client-facing, presenting recommendations and business insights straight from social chatter and listening data. Strong writing and information design chops, with the ability to build reports and narratives sharp enough for executive audiences Good judgment and experience using AI tools like Claude as a partner in researching, writing and designing, but never an unvetted crutch. Hands-on experience with social listening tools like Brandwatch, and SMM platforms such as Sprinklr, Emplifi, Oktopost, Sprout Social, or Hootsuite. A strong handle on performance metrics, with the ability to turn data into actionable strategy, not just a report. Professional fluency with major social platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and X. Solid time management and organizational skills to juggle multiple priorities and deadlines. A genuine commitment to inclusive marketing. May require weekend monitoring/response shifts with additional compensation May require travel if based outside of St. Louis, MO Preferred Qualifications Experience with B2B social media Experience with paid social media Success in This Role Early Success (First 90 Days) Builds real working relationships across the team Gets a solid handle on the current community engagement and social listening setup, reporting cadence, brand voice standards, and account priorities Starts offering informed recommendations on community and listening work, and becomes the go-to voice on all things Sprinklr Ongoing Success Community channels show measurable growth in reach, sentiment, and two-way engagement, driven by strategic, culturally aware interactions Leadership can count on you for clear, concise, proactive insights. Not just numbers, but what to actually do about them Sprinklr runs smoothly across teams, with less friction, tighter workflows, and documentation that makes the whole program better UGC output is consistently high-quality, on-brand, and full of fresh, culturally relevant ideas You're a trusted senior partner to internal teams and clients alike — someone who anticipates needs and shows up with solutions Creative and strategy teams come to you for guidance on tone, cultural context, and engagement best practices Your team feels supported, informed, and empowered through your mentorship and collaborative leadership You operate with real autonomy and a forward-thinking mindset, surfacing opportunities before anyone has to ask At Paradowski, craft and curiosity drive the work. You'll collaborate across disciplines with people who care as much about how the work gets made as the final result, with room to grow, contribute a point of view, and build a career alongside people who take the work seriously without taking themselves too seriously. Paradowski is an Equal Opportunity Employer. We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression, sexual orientation, marital status, military service or veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable law. Paradowski offers a comprehensive benefits package for eligible full-time employees, including multiple medical plan options, dental and vision coverage, a 401(k) with company match, paid time off, paid holidays and floating holidays, paid parental and birth recovery leave, employer-paid basic life and accidental death and dismemberment insurance, and employee wellbeing and professional-development resources. Eligibility and coverage are subject to the applicable plan terms. Work Authorization Candidates must be authorized to work in the United States. As a condition of employment, all new employees are required to complete the Employment Eligibility Verification (Form I-9) and provide documentation establishing identity and work authorization. Work Arrangement: Hybrid Typical In-Office Expectations: St. Louis-based employees are generally in the office Monday, Wednesday, and Thursday, with Tuesday and Friday designated as remote, no-meeting days. Business or client needs may occasionally require in-person participation outside this pattern. May require travel if based outside of St. Louis, MO #J-18808-Ljbffr