Creative Strategist

Creative Strategist

KURU Footwear in Salt Lake City, Utah is looking for a Creative Strategist who can turn insight into impact, someone who knows that a great idea is only great if it converts. You'll be the scout, translator, and tactician behind high-performing creative across Meta, YouTube, email, landing pages, and beyond.

A portfolio is required for consideration for this role.

This isn't a "make it pretty" role. This is a make-it-perform role. You'll sit at the intersection of Brand, Growth, and Creative, making sure what we ship doesn't just look good... it wins.

We're KURU Footwear, and we're on a mission to eliminate foot pain through innovation, design, and a whole lot of heart. From our HQ in Salt Lake city, we've build a passionate community of customers who've discovered something different-shoes that actually love you back. But we're not stopping there. We're shaking up the footwear world with a bolder, more playful, more curious brand. We want to make people feel something-spark that "Whoa, what is this?" moment. Think purple cow energy: unforgettable, unique, impossible to ignore. We work hard, move fast, and have a blast doing it. If that sounds like your kind of vibe, read on.

Benefits & Perks:

• Hybrid work environment
• Competitive pay
• Medical, Dental, Vision insurance
• Exclusive Employee Discounts: Enjoy 30–60% off retail prices on hundreds of brands through our partnership with Expertvoice.
• Easy Access with Expertvoice: You will be able to sign up for free to explore and shop a wide range of products from top brands.
• 401(k) with company match
• Employee referral bonuses
• Education assistance
• Sabbatical at 3 years
• Employee discount on KURU footwear

Key Responsibilities

• Own the end-to-end creative pipeline across paid ads, landing pages, email, and lifecycle channels - from concept through optimization.
• Drive improvement in Winning Creative Rate by building structured testing roadmaps with clear hypotheses and measurable performance outcomes.
• Write insight-driven briefs that balance data and emotion, inspiring creators to produce scroll-stopping, revenue-generating work.
• Partner closely with Growth to identify what's working, what's not, and where to scale - ensuring all executions align with performance goals and brand standards.
• Analyze customer reviews, audience research, and behavioral data to uncover emotional and functional purchase drivers, translating them into scalable hooks, angles, and narratives.
• Develop repeatable creative frameworks and durable content pillars that fuel paid, lifecycle, and organic channels without sacrificing originality.
• Collaborate with Brand, Acquisition, and Product Marketing to concept, pitch, and execute breakthrough campaigns that build demand and expand the category.

What You Bring

• High School Diploma or equivalent with 4-7 years in a creative strategy, growth creative, or performance creative role (brand-side or agency) - or equivalent combination of education and experience.
• Proven experience briefing and collaborating with creators, editors, and designers.
• Background in product marketing, content marketing, or social-first storytelling.
• Strong proficiency in Meta Ads Manager, Google Analytics, and related performance tools - and the judgment to turn data into decisions.
• Demonstrated success scaling campaigns across UGC, motion, and static formats.
• Deep understanding of paid media platforms, especially Meta, TikTok, and YouTube.
• Experience working cross-functionally across paid, owned, and earned channels.
• A portfolio that shows both creative instinct and measurable results.

You'll Thrive Here If You:

• Think analytically but create emotionally.
• Have launched a high volume of ads and can reverse-engineer why they worked (or didn't).
• Obsess over improving hooks, headlines, edits, and angles until performance lifts.
• Write briefs that are clear, compelling, and unlock creative talent.
• Enjoy moving fast, testing often, and scaling what works.

Bonus: Experience in DTC, wellness, lifestyle, or high-consideration consumer products.

Work Environment

• Primarily office-based in Salt Lake City.
• Regular computer and phone use.
• Occasional lifting up to 15 lbs.
• Standard physical demands associated with a professional office environment.