Outreach Coordinator

Outreach Coordinator (Inside Sales)

Smile America Partners is a leading provider of school-based dental care programs, partnering with school districts across 20 states to deliver preventive dental services directly to students in their school communities. Our mission is to improve children's oral health and remove barriers to dental care by bringing quality services to where kids already are — school. Our corporate headquarters are located in Farmington Hills, Michigan.

The Outreach Coordinator (Inside Sales) is a key driver of Smile America Partners' growth strategy, responsible for proactively engaging schools and school districts across our 20-state service area. Operating from our Farmington Hills corporate office, this individual will manage a high-volume outbound sales cadence — calling school administrators, sending targeted email campaigns, and booking service appointments — to expand our school-based dental program footprint. This position reports directly to the Inside Sales Manager.

Key responsibilities include:

• Maintain detailed, accurate records of all outreach activity, opportunities, and pipeline status in the company CRM system.
• Utilize AI-assisted sales messaging tools to personalize outreach at scale and improve email and call effectiveness.
• Collaborate with the Inside Sales Manager to refine scripts, messaging strategies, and outreach sequencing.
• Meet or exceed weekly, monthly, and quarterly KPIs for call volume, email volume, scheduled appointments, and schools enrolled.
• Develop and maintain strong working knowledge of Smile America Partners' programs, service offerings, and school district partnerships.
• Participate in team sales meetings, training sessions, and performance reviews on a regular basis.
• Provide market feedback to management on competitive landscape, school responses, and objections encountered in the field.

Qualifications:

Required:

• 3–5 years of demonstrated inside sales experience in a B2B or high-volume outbound sales environment.
• Proven track record of meeting or exceeding sales activity metrics including daily call and email quotas.
• Strong verbal and written communication skills with the ability to connect quickly with school administrators and decision-makers.
• Organized and self-motivated with the ability to manage a high-activity daily schedule independently.
• Comfort with rejection and persistence in outbound prospecting; resilient and goal-oriented mindset.
• Proficiency with Microsoft Office Suite (Outlook, Word, Excel).

Preferred (Highly Valued):

• Experience with CRM platforms (e.g., ACT, SalesForce.com, Dynamics, or similar) for pipeline tracking, activity logging, and reporting.
• Experience leveraging AI-powered sales tools for messaging optimization, email personalization, or call preparation (e.g., ChatGPT, Claude AI, or similar).
• Background selling to educational institutions, school districts, or public sector organizations.
• Familiarity with healthcare, dental, or wellness-related services a plus.
• 3+ years of inside sales experience selling healthcare, dental, or school-based services strongly preferred.
• Prior experience calling on schools or school administrators is a plus.
• Bachelor's degree preferred; minimum of 3 years of directly related job experience accepted in lieu of degree.

Work environment & schedule:

• Full-time, on-site position at Smile America Partners' corporate office in Farmington Hills, Michigan.
• Standard business hours aligned with school district operating schedules across Eastern and Central time zones.
• Performance-driven, fast-paced, team-oriented sales floor environment with regular coaching and performance feedback.
• Access to company-provided technology including CRM, email platforms, and AI sales tools.

Compensation plan — Farmington Hills, MI market:

• Smile America Partners offers a competitive total compensation package designed to reward consistent daily activity and strong performance outcomes.
• Benefits: Comprehensive medical, dental, and vision insurance; 401(k); paid time off; and professional development resources including AI sales tool subscriptions and CRM training.