Meta Ads Specialist
Full-time
Huzzle
Role Description
We are looking for a results-driven Meta Ads Specialist to manage and scale high-performing paid social campaigns across Facebook and Instagram. In this role, you’ll take ownership of campaign strategy, execution, and optimization, working closely with creative and marketing teams to drive measurable growth. This is an ideal opportunity for someone who thrives in a performance-focused environment and understands how to turn data into revenue.
Key Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns
- Monitor and optimize campaigns to improve performance metrics (CPA, ROAS, CTR)
- Conduct audience research, segmentation, and targeting strategies
- Collaborate with creative strategists and designers to develop high-converting ad creatives
- Perform A/B testing on creatives, copy, and landing pages
- Analyze campaign data and provide actionable insights and reporting
- Manage ad budgets efficiently to maximize ROI
- Stay updated on Meta platform changes, trends, and best practices
Qualifications
- 3+ years of experience managing Meta Ads (Facebook & Instagram) campaigns
- Proven track record of scaling campaigns and achieving strong ROAS
- Strong understanding of ad funnels, audience targeting, and retargeting strategies
- Experience with Meta Ads Manager and analytics tools (e.g., Google Analytics)
- Ability to analyze performance data and make data-driven decisions
- Strong attention to detail and campaign management skills
- Excellent communication and ability to work in a remote team
Nice-to-Have
- Experience with TikTok Ads or Google Ads
- Background in eCommerce, DTC, or SaaS marketing
- Familiarity with tracking tools (e.g., pixels, conversion APIs)
- Experience working in an agency or high-growth startup
Benefits
- Competitive salary based on experience and performance
- Fully remote role with flexible work environment
- Work with fast-growing global brands and marketing teams
- Opportunity to scale campaigns with significant ad budgets
- Direct impact on revenue and business growth
- Collaborative, performance-driven team culture
Vacancy posted 4 days ago
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