Digital Marketing Specialist

Dohmen Capital Research is an investment research firm that provides in depth analysis on equities, fixed income, and ETF's utilizing technical analysis in combination with macroeconomic and credit market analysis. The firm provides subscription services to its clients in addition to a revolutionary new investment membership program, allowing clients to manage their own portfolio with Dohmen's professional guidance in an incredibly simple, convenient, efficient, and transparent way. Dohmen Capital Research was founded in 1977 and has a track record and customer loyalty that is unmatched. For over 35 years, Dohmen Capital has provided clients with unique investing research and analysis through a number of subscription services. The firm's investment and economic research has allowed them to forecast the major turns in the global investment markets. The firm is not in the brokerage business. Job Description We're looking for a highly qualified and talented Digital Marketing Specialist who has experience in many aspects of Digital Marketing (email, social media, and SEO) . If you are a hard worker who is creative, driven, and can wear many hats, this would be the ideal position for you. You can make an instant impact in the growth of the Dohmen Capital’s marketing efforts, allowing you to exhibit your skills and knowledge in all aspects of marketing. You would work independently within a team culture, while provided with guidance but always able to voice your opinions on tactics and strategy. We value the opinions and insights of all of our team members as it creates a collaborative environment. Responsibilities Execute all phases of digital marketing , including email marketing, SEO, and social media marketing. Develop marketing campaigns with heavy emphasis on direct response, lead generation, and social media. Content marketing : write short articles, social media postings, and light proofreading for campaigns. Optimize Wordpress websites , including landing pages, google analytics, and SEO. Optimize all current videos (Youtube) and blog posts/articles for SEO purposes. Creatively seek new ways and ideas to market online with the latest platforms and trends. Create new marketing projects , involving weekly video content for social media channels. Candidate must have a positive personality, be detail oriented, and be able to work independently. The ideal candidate is a self-starter who is always finding ways to add value to the team, and a dedicated, loyal hard worker eager to contribute to the business in many ways. We are looking for someone who yearns for longevity and loyalty to our growing company. Cover letters are strongly encouraged for all applicants. Qualifications Expertise in executing email marketing campaigns (format, design, and writing copy) Skilled in building landing pages and writing good marketing content . Working knowledge of SEO best practices (on-page and off-page, Google, blogs) Proficient with maintaining Wordpress websites , plugins, posts, and pages. Experience with video marketing (Youtube, Vimeo, hosted and recorded webinars) Previous success with retargeting/remarketing Experience analyzing marketing performance data (Google Analytics) Exceptional creative design skills (Adobe Photoshop/Indesign, Email marketing templates, MS Office) Up-to-date on all the latest digital marketing techniques (email marketing, landing pages, retargeting/remarketing, social media marketing, direct response, affiliate marketing) Strong ability to prioritize, multi-task, and execute marketing strategy. Minimum 3 years of marketing experience. Speaks English at an idiomatic level Our firm has been in business for over three decades with the best reputation and a loyal client base, ranging from retail clients to institutional clients. #J-18808-Ljbffr