Paid Digital Media & Attribution Specialist

Role Description

We’re looking for a Paid Digital Media & Attribution Specialist who can manage paid media campaigns and confidently own the tracking infrastructure behind them. This is not just a campaign execution role; accurate attribution is central to the position. The right candidate will be comfortable setting up, managing, validating, and troubleshooting pixels, GTM, GA4 events, custom conversions, UTMs, and platform tracking across client websites and campaign funnels.

This is also a high-volume agency role. At any given time, titus/one manages approximately 20–30 active campaigns across 15–20 client brands, so the right candidate must be highly organized, proactive, and comfortable balancing multiple priorities, timelines, budgets, platforms, and reporting needs concurrently. You should be able to both optimize campaigns and identify when the data behind those campaigns is incomplete, inaccurate, duplicated, or broken.

Key Responsibilities

• Paid Media Strategy & Execution
  • Plan, launch, manage, and optimize paid media campaigns across Meta, Google, YouTube, LinkedIn, Reddit, TikTok, programmatic, and other relevant platforms.
  • Build full-funnel campaign strategies across awareness, traffic, lead generation, ecommerce, retargeting, and conversion objectives.
  • Manage campaign structures, audiences, budgets, bid strategies, naming conventions, and testing frameworks.
  • Monitor performance and optimize toward CTR, CPA, ROAS, conversion rate, lead quality, and overall campaign efficiency.
  • Prepare weekly, monthly, and quarterly reporting with clear insights and recommended next steps.
• Tracking, Pixeling & Attribution
  • Configure, manage, validate, and troubleshoot paid media pixels across major ad platforms.
  • Implement and troubleshoot tags, triggers, variables, custom events, and conversions through Google Tag Manager.
  • Configure and validate GA4 events, key events/conversions, audiences, UTMs, and campaign attribution.
  • Audit existing tracking setups to identify broken tags, duplicate events, missing conversions, attribution leaks, or inconsistent data.
  • Validate that pixels and events are firing correctly across landing pages, websites, forms, ecommerce flows, and conversion funnels.
  • Troubleshoot discrepancies between ad platforms, GA4, CRM data, ecommerce platforms, and reporting dashboards.
• Collaboration & Reporting
  • Translate performance and attribution data into clear, client-ready recommendations.
  • Communicate tracking issues clearly to non-technical stakeholders.
  • Work closely with media, creative, development, analytics, and project management teams.
  • Support the development of reusable tracking specs, QA checklists, and onboarding processes for new clients.

Qualifications

• 4-6 years of hands-on paid media experience across multiple ad platforms.
• Strong experience with Meta Ads is essential.
• Experience with Google Ads and other paid social platforms.
• Strong working knowledge of Google Tag Manager, GA4, ad platform pixels, conversion events, and UTM tracking.
• Proven ability to configure, audit, troubleshoot, and validate tracking across websites, landing pages, forms, and ecommerce flows.
• Strong understanding of attribution models, platform-reported conversions, event deduplication, client-side tracking, server-side tracking concepts, and the limitations of platform data.
• Ability to identify whether a reporting issue is related to GTM, GA4, the ad platform, the website, CRM/ecommerce data, or the user journey.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple campaigns and deadlines in a fast-paced agency environment.

Nice to Have

• Agency experience.
• Google Ads or Meta Blueprint certifications.
• Experience with Meta Conversions API, enhanced conversions, server-side GTM, or other server-side tracking setups.
• Experience with Looker Studio or other reporting dashboards.
• Knowledge of SEO, email marketing, organic social, or broader digital strategy.

Benefits

• Independent contractor opportunity with an established digital agency.
• Remote work within Eastern Standard Time.
• Access to our Toronto head office for collaboration when needed.
• Opportunities for professional development and growth within a large diversified media company.
• The opportunity to work across a wide range of clients, industries, platforms, and performance marketing challenges.