Paid Social Media Manager

Role Description

We're looking for an experienced Paid Social Media Manager to lead Everway's global paid social media strategy across key platforms including LinkedIn, Facebook, and Instagram. This role is responsible for owning paid social end-to-end, from strategy, audience planning, budget management, and campaign execution through to optimisation, reporting, testing, and performance improvement.

You'll work closely with Brand, Content, Campaign, Product, and the wider Social Media team to ensure paid social activity supports business goals and reaches the right audiences at the right moments throughout the customer journey. This is an opportunity for a paid social specialist who enjoys combining strategic thinking, platform expertise, audience insight, testing, and commercial decision-making to drive measurable business impact.

Main Responsibilities

• Paid Social Media Strategy
  • Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives.
  • Translate campaign and business objectives into effective paid social plans.
  • Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals.
  • Ensure paid social activity complements and amplifies wider marketing activity.
• Campaign Planning & Activation
  • Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms.
  • Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences.
  • Create structured testing plans across creative, messaging, audiences, formats, and placements.
  • Continuously optimise campaigns based on performance and audience behaviour.
• Budget Management
  • Own paid social budgets and forecasting.
  • Allocate spend strategically across campaigns, audiences, and objectives.
  • Balance investment across testing, optimisation, and scaled activity.
  • Monitor performance and adjust spend to maximise results.
• Audience Strategy and Targeting
  • Develop and manage audience strategies across platforms, applying platform-specific targeting approaches.
  • Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate.
  • Ensure audience strategies align with personas, funnel stages, and campaign objectives.
  • Connect audience planning to wider campaign strategy and organic social activity.
• Testing, Optimisation, and Best Practice
  • Plan and execute structured testing across creative, messaging, formats, audiences, and placements.
  • Apply platform best practices consistently, with a strong understanding of how each paid social platform functions.
  • Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities.
  • Identify opportunities to improve performance through testing, experimentation, and innovation.
• Performance Measurement and Reporting
  • Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives.
  • Define success measures and KPIs appropriate to the audience, platform, and campaign goal.
  • Provide clear reporting, insights, and recommendations to stakeholders.
  • Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance.
• Collaboration
  • Work closely with Organic Social, Brand, Content, Product, and Campaign teams.
  • Ensure paid social activity is integrated into wider marketing plans.
  • Support thought leadership, brand awareness, demand generation, and product marketing initiatives.
  • Collaborate with agency and platform partners where required.

Qualifications

• 3+ years of professional experience in paid social media, paid acquisition, or a related digital marketing role.
• Experience planning, executing, and optimising paid social campaigns across LinkedIn and Meta platforms.
• Experience managing paid media budgets, forecasting performance, and making investment decisions based on results.
• Experience developing audience strategies, including retargeting, customer list, lookalike, and account-based audiences.
• Ability to analyse campaign performance data and translate insights into recommendations and action.
• Understanding of how paid and organic social activity work together to support marketing objectives.
• Ability to collaborate effectively with internal and external stakeholders across multiple regions and functions.
• Experience using AI-enabled tools or automation to improve campaign planning, optimisation, reporting, or workflow efficiency.

Desirable Criteria

• Degree or equivalent experience in Marketing, Digital Marketing, or a related field.
• Experience working for a global B2B organisation.
• Experience working within a technology or SaaS business.
• Experience applying account-based marketing strategies within paid social campaigns.
• Experience working in an agile environment.

Benefits

• Competitive salary with bonus opportunities.
• Flexible work schedules.
• Comprehensive health and wellness benefits.
• Flexible time off plans.
• Career growth through development programs.
• Collaborative, innovative culture where your ideas matter.