Director, Community Engagement

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Overview

The Director, Community Engagement is responsible for the day-to-day oversight of the League's community outreach initiatives and will work directly with the Sr. Vice President of Community Engagement to develop strategic initiatives designed to increase visibility of the League, clubs and players, while positioning MLS as a leader in the space.

This role will serve as the operational leader of the department, providing direction and accountability to ensure there's integration across the business and consistent execution of community initiatives at a high level. While leading the execution of Community initiatives intended to extend the MLS brand and attract new fans, the Director will also serve as the primary liaison with all 30 MLS clubs to further engage our existing community in authentic and compelling ways.

The ideal candidate should have proven leadership experience in managing integrated marketing initiatives (digital, experiential and cause related programs), strong executional and project management skills, possess creative thinking to add value in program concepting, the ability to provide innovative solutions and work collaboratively and cross-functionally within an organization.

Responsibilities

• Lead the day-to-day execution of Community Engagement initiatives that increase local relevancy and enhance the MLS brand throughout the United States and Canada.
• Lead communication with community impact partners at all 30 MLS clubs, supporting the implementation of strategic plans and strengthening impact efforts throughout local markets; lead daily communications around best practices, committee calls, Year End Awards, annual meetings, etc.
• Manage logistics for service events, campaigns and outreach efforts around MLS tent pole events (e.g. MLS All-Star Game and MLS Cup) in partnership with MLS clubs, including budget management and reconciliation.
• Support the development of fan-centric strategic plans in partnership with Sr. Vice President.
• Lead the fulfillment of charitable partnerships including but not limited to program development, execution, marketing, promotions and budget management; ensure program deliverables are met, and partnership objectives remain aligned.
• Lead the creation of program toolkits (web banners, LEDs, PA/video board, etc.) and distribution of marketing assets (broadcast, in-stadium and digital/social channels).
• Lead Community digital platforms, with support from MLS Digital and Social teams, including content development and promotional schedules; will have oversight of daily execution of both social and digital channels, including management of freelancers and/or consultants.
• Supervise schedule of events, photo and video archive and memorabilia inventory.
• Establish and maintain positive relationships with club community relations staff, external program partners and community organizations.
• Accomplish team results by communicating job expectations and managing the Performance Management process:
  • Plan, monitor, and review performance;
  • Coach and counsel employees;
  • Develop and implement department procedures and productivity standards and reinforce Company policies
• Develop personal growth opportunities for employees
• Support other Community Engagement projects, as requested.

Qualifications

• Bachelor's Degree required
• 8+ years of community relations, marketing and/or event planning experience
• Minimum 5+ years managing full-time employees, including managers or senior-level staff

Required Skills

• Must be team-oriented, self-motivated, results driven and able to own projects from conception through execution.
• Understanding of brand awareness and positioning, fan engagement and partnership marketing.
• Knowledge of social media platforms and basic website navigation.
• Ability to work effectively in a fast paced, team environment.
• Demonstrated decision making and problem-solving skills.
• Strong leadership presence with proven ability to manage and develop leaders
• Proven ability to drive cross-functional alignment in complex organizational environments
• Superior organization, project management skills and attention to detail with the ability to multi-task and meet deadlines with minimal direction.
• High level of commitment to quality work product and organizational ethics, integrity, and compliance.
• Possess a positive "whatever it takes to get the job done" attitude.
• Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays.
• Strong interpersonal skills and the ability to effectively communicate, both written and verbally.
• Proficiency in Word, Excel, PowerPoint, Outlook and AI tools

Desired Skills

• Experience working within the sports industry.
• Passion for purpose-driven work and community impact.
• Knowledge of the sport and entertainment industry - soccer specific knowledge a plus.
• Knowledge of the Spanish or French Language (business proficiency)

Total Rewards

Major League Soccer offers a competitive starting base salary of $120,000 - $150,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous Holiday and PTO schedule to promote work-life balance. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

Major League Soccer believes in the value of in-person collaboration to support teamwork, creativity, and connection. Employees in this role are expected to work a four (4) day in-office schedule, with the flexibility to work remotely one (1) day each week, based on business and department needs.

Major League Soccer is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.


Major League Soccer is committed to providing reasonable accommodations to individuals with disabilities throughout the application and hiring process, as well as during employment. Applicants who require an accommodation may contact Human Resources to request assistance.

Join our team and help support the growth and success of Major League Soccer.