Automotive Product Trainer -Boston / Buffalo

Product Trainer

Elevate Knowledge. Inspire Confidence. Drive Sales Excellence.

We are seeking a dynamic and knowledgeable Product Trainer to support a territory of automotive dealerships by delivering engaging product training, coaching sales consultants, and improving overall dealership performance. In this role, you'll become the go-to expert on vehicle features, competitive insights, and sales-readiness—empowering dealership teams to deliver exceptional customer experiences.

This is a high-impact, travel-based training role perfect for someone who loves the automotive industry, excels at presenting and coaching, and enjoys building strong dealership relationships.

What You'll Do

• Conduct in-dealership training sessions that meet established performance standards.
• Train sales consultants on vehicle features, technology, trim differences, trailering, light-duty truck fundamentals, and infotainment systems.
• Facilitate both small group sessions and large meetings with energy, clarity, and credibility.

Coach Sales Consultants to Improve Performance

• Provide hands-on coaching to help sales teams present product benefits, demonstrate features, and build customer confidence.
• Observe sales interactions and offer actionable feedback that enhances sales readiness and product knowledge.

Manage Territory Training Needs

• Develop and maintain a training schedule that aligns with dealership needs and regional priorities.
• Collaborate with regional personnel to understand performance goals and focus areas.
• Maintain flexibility to support urgent requests, special assignments, or dealership events.

Support Product Launches & Special Initiatives

• Facilitate launch events and introduce new product features and technologies.
• Deliver competitive overviews and ongoing product study to ensure training is always up-to-date.

Operational Excellence

• Submit schedules, training rosters, activity reports, and expense reports accurately and on time.
• Represent the training organization with professionalism and strong communication.

What Makes You a Great Fit

• 3–5 years of automotive retail or automotive-related experience.
• Strong understanding of vehicle technology, light truck fundamentals, trailering, and infotainment systems.
• Outstanding communication, facilitation, presentation, and coaching skills.
• Proficiency with PowerPoint and general computer literacy.
• Strong organizational skills with the ability to work independently and within a team.

Logistics & Working Conditions

• 80% travel within assigned territory.
• Training delivered at dealership locations, regional meetings, and special events.
• Home-office based.
• Must reside within assigned territory.

Why This Role Matters

You will be the bridge between product excellence and dealership performance—empowering sales consultants to confidently represent modern vehicle technology and deliver world-class customer experiences. Your training will directly impact sales effectiveness, customer satisfaction, and dealership success.