Content Strategy Associate

Content Strategy Associate

The Content Strategy Associate is a key member of the Marketing team, supporting VanEck's earned media strategy, with a focus on AEO and the evolving financial media landscape, including financial influencers and emerging platforms. Working closely with internal teams and external PR partners, this role supports day-to-day earned media activity and shapes insights into media-ready narratives to drive visibility not only in traditional media, but also in AI-generated responses and emerging content ecosystems. The role helps identify new opportunities to position VanEck perspectives with broader and increasingly digital-first audiences. The ideal candidate is a strong writer with sound editorial judgment, market awareness and an understanding of how financial content is discovered and amplified across AI platforms and digital media.

Includes the following, other duties may be assigned as needed:

• Support AEO-driven earned media strategy, ensuring VanEck perspectives are structured, attributable and positioned to surface in AI-generated responses
• Monitor the evolving media landscape, including emerging platforms, new formats and financial influencers, to identify opportunities to expand VanEck's reach and relevance
• Develop and refine earned media narratives, pitches and media responses, translating insights into clear, differentiated and media-ready messaging optimized for clarity, quotability and pickup across traditional media and AI platforms
• Identify and act on newsjacking opportunities, helping position VanEck perspectives within timely market conversations
• Manage press release drafting and review process, ensuring announcements are optimized for AI discovery while reflecting VanEck's positioning
• Develop briefing materials to support multimedia engagements, including talking points, recent commentary, data, charts and suggested funds to highlight
• Day-to-day coordination with PR agency to ensure timely coverage, coordination and follow-up for inbound inquiries
• Contribute to consistency of messaging across earned, owned and paid media, supporting broader integrated content strategy efforts
• Track and assess impact of earned media activity
• Extend earned media placements into owned and distributed channels
• Support internal communications of earned media coverage, highlighting key messages and ensuring visibility across stakeholders

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

This position has no supervisory responsibilities.

Excellent writing and editing skills, with proven ability to translate complex topics into clear, concise language

Strong editorial judgment and ability to respond quickly and thoughtfully in time-sensitive situations

Experience supporting or working alongside PR teams or agencies

Ability to coordinate across multiple stakeholders

Strong attention to detail, particularly ensuring accuracy in financial communications

Awareness of developments in media environment

Strong organizational skills and ability to manage multiple priorities under tight deadlines

Ability to work in office a minimum of 4 days a week

Minimum of 4-6 years of relevant experience in financial journalism, communications, PR support or content strategy

Experience with asset management, ETFs or financial services preferred

Bachelor's degree preferably in communications, journalism, finance, economics or related field

If this position will be performed in whole or in part in New York City, the base salary range is $90,000 - $110,000. Individual salaries may vary based on different factors including but not limited to, skills, experience, job-related knowledge, and location. Base salary does not include other forms of compensation or benefits offered in connection with this position.

VanEck is committed to treating all applicants and employees fairly and to providing equal opportunity in compliance with applicable federal, state and local laws. VanEck does not and will not discriminate against any employee or applicant for employment on the basis of race, religion, ancestry, color, gender, gender identity, pregnancy, age, physical or mental disability, national origin, marital status, sexual orientation, citizenship status, covered-veteran or military status, genetic information, and/or any other factor protected by law.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.