MANAGER, COMMUNICATIONS (MEDIA RELATIONS)

Responsibilities Plans, prepares and oversees the execution of Metro advertising campaigns, including social media, digital, out of home (OOH), print, and broadcast Plans and executes annual department and ad hoc project-level strategic plans and campaigns Plans, prepares, and oversees the design, typesetting, and printing of publications Plans, prepares, and oversees the conceptual design, production, and distribution of video programs Manages, reviews, and edits content on Metro social media platforms Oversees special event production and execution Manages VIP (Very Important Person) tour program of the agency and construction projects Develops and manages relationships with print, electronic, and digital media providers/vendors Coordinates with social media content producers and community managers across the agency to implement best practices and train staff Writes, edits, and proofreads copy for all public information materials and video productions Oversees commercial filming program and manages vendor Plans and acquires photography and graphics for publications, and footage and other video-related elements for use in video productions Develops and monitors budgets and costs Collaborates with staff in other units of the communications department and outside departments Analyzes production contracts and vendors' performance and identifies solutions to minimize production and printing costs Prepares reports and recommendations on communications and promotional goals and activities Conducts surveys and research on publications; prepares reports and recommendations Prospects and generates new sales leads Supervises, trains, mentors, and motivates assigned staff Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees May be required to perform other related job duties Education Bachelor's Degree in Communications, Marketing, Journalism, or a related field; Master's Degree in a related field preferred Experience Six years of relevant experience or three years of relevant supervisory-level experience performing work in marketing, advertising, or other communications programs; some positions in this class may require specialized experience in area of assignment Certifications / Licenses / Special Requirements A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job‑related essential functions Preferred Qualifications Experience developing and supporting public relations, media, or communications campaigns for multi‑year campaigns Experience serving as an on‑camera representative or quoted spokesperson for print or media publications Experience developing media content, story ideas, or communications materials related to current events, public initiatives, or political/community issues Experience writing well‑thought‑out press materials for external audiences Knowledge Theories, principles, and practices of communications and public relations Mass communication techniques and promotional program management Digital marketing strategy and channels, content marketing, and social media Electronic media materials and processes, including advertising, copywriting, scriptwriting, production techniques, distribution, and placement Advertising and promotional tactics Special event production Video and print production processes and formats Print media materials and processes, including photographic, video, and graphic media Media planning and buying Finance and budget analysis Data research techniques Maintaining compliance with applicable laws and regulations, including California Environmental Quality Act (CEQA), The National Environmental Policy Act (NEPA), Americans with Disabilities Act (ADA), and Title VI of the Civil Rights Act Editing techniques; proofreading symbols and terminology English composition, grammar, and punctuation Modern management theory Skill Planning strategic campaigns/programs for multiple focus areas Leading strategy, planning, and development of media campaigns Defining channels for use in campaigns, and where the approach is paid, earned, or owned Critical thinking Understanding the dynamics of today's media landscape and its impact on Metro's business and customers Reviewing, understanding and reporting data using analytics Performing data and statistical analysis Navigating Metro billing system Analyzing situations, identifying problems, recommending solutions, and evaluating outcome Exercising sound judgment and creativity in making decisions Communicating effectively orally and in writing Interacting professionally with various levels of Metro employees, outside representatives, and public officials Mediating and negotiating Ability Distinguish best practices and approaches to various social media platforms Prioritize competing tasks Think and act independently Work independently and lead a team Make financial decisions within a budget; resolve budget discrepancies and reconcile invoices Synthesize complex information Apply and evaluate publication strategies Understand, interpret, and apply laws, rules, regulations, policies, procedures, budgets, contracts, and labor/management agreements Represent Metro before the public and governmental entities Prepare comprehensive reports and correspondence Travel to offsite locations Supervise, train, and motivate assigned staff Read, write, speak, and understand English Special Conditions This job specification is not to be construed as an exhaustive list of duties, responsibilities, or requirements The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions This classification is at-will and the incumbent serves at the pleasure of the hiring authority when classified as an Intermittent, Emergency, Annuitant, or Temporary employee, is assigned to the Office of Inspector General (OIG) or Board Clerk's Office, and/or reporting directly to the LACMTA Board of Directors Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out Working Conditions Typical office situation Close exposure to computer monitors and video screen Physical Effort Required Sitting at a desk or table Operate a telephone or other telecommunications device and communicate through the medium Type and use a keyboard and mouse to perform necessary computer-based functions Communicating through speech in the English language required

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