Product Manager, Consumer Products
Aprés Nail, Inc.
Key Responsibilities
Monthly product analysis: pull and analyze sell-through, inventory turns, return rates, and customer reviews to decide what to reorder, discontinue, modify, or feed to marketing
SKU roadmap: plan 2+ seasons of launches with data-backed rationale; set and maintain SKU data standards across ERP, website, and Amazon
Launch timelines: build and maintain backward-planned schedules in Asana (design lock - production - launch); keep it as single source of truth; flag slippage before it happens
Overseas manufacturing: primary contact with partners on specs, prototyping, quality, and cost; manage lead time and minor spec changes with authority; elevate pricing and major changes
Design collaboration: brief designer with clear specs and timelines; document design decisions to turn experience into repeatable team standards
Market insight: track consumer trends, TikTok, competitors, and price bands; turn observations into product proposals and roadmap decisions
Qualifications and Requirements
You know what to measure, where it lives, and how to get it. You pull your own data from e-commerce and ERP systems and are fluent in Excel or Google Sheets. You make product decisions from the numbers
4+ years managing physical consumer products on a regular launch cadence: beauty, accessories, apparel, or fast-moving consumer goods.
Real E-commerce experience with Amazon Seller Central (listing and variation structure, Brand Analytics, inventory, replenishment) plus DTC site experience (Shopify or similar).
You have managed prototyping and production with overseas factories and know how to navigate international relationships
A strong point of view on the consumer market. You can explain what is shifting and why and the ability to turn that into proposals.
You're the connector who gets things done across teams: marketing, ops, design, and manufacturing trust your vision and follow your lead without you managing them.
Ability to explain what is shifting the consumer market and why; and turn that into product proposals
Nice to Haves
Mandarin (or direct relationships with Mandarin-speaking manufacturing partners)
Packaging development experience
Asana Expertise
International launch and product compliance experience
Nail, beauty, or accessory experience
NetSuite or comparable ERP experience
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