Marketing Manager

Job Description

Job Description

MARKETING MANAGER

REMOTE

Company Overview:
AMSURG is a leading national healthcare provider focused on acquiring, developing, and operating ambulatory surgery centers (ASCs) in partnership with physicians throughout the United States. We operate and hold ownership in more than 250 ASCs in 34 states and the District of Columbia, with medical specialties in gastroenterology, ophthalmology, orthopedics and more. In 1992, AMSURG launched as a pioneer in the ambulatory surgery center healthcare sector, originating a physician partnership model that endures today. In the three decades since, our company has become an innovator, advocate, and source for patients to find high-quality care in their communities. AMSURG is a clinician-led organization changing the face of healthcare by delivering high-quality care that puts the patient first.

Summary
The Marketing Manager is responsible for all marketing activity for a portfolio of Ambulatory Surgery Centers (ASCs). Depending on the local market and the center's needs, marketing activity ranges from B2B (referring physicians and alternative payers) to B2C direct-to-consumer (digital and traditional programs). This position works closely with the Operations team to support growth initiatives in each assigned center. This is a hands-on position where success includes "rolling up your sleeves" to drive desired results. This position requires marketing expertise and strong interpersonal skills to build and strengthen relationships with physicians, joint venture partners, center leaders, and practice collaborators.

Work Schedule: Remote

Essential Duties/Responsibilities
• Working closely with Operations and the growth teams, develop a strategy for each region utilizing local market data to enhance the needs of each unique partnership.
• Collaborate to produce and implement marketing tactics for assigned ASCs.
• Understand each ASC’s healthcare marketplace to design marketing efforts to grow market share.
• Utilize national program offerings to tailor customized marketing programs for assigned ASCs.
• Work with each center to strengthen their digital platform, including websites, patient navigation, recall, lead conversion, and reputation management.
• Provide consistent feedback to the broader marketing team on opportunities to improve national platforms and investigate new pilot opportunities.
• Execute approved marketing projects/campaigns on time and on budget.
• Understand the key business drivers of volume growth. Analyze growth opportunities and deliver thoughtful growth strategies to operations and physician partners.
• Read and abide by the company’s code of conduct, ethics statements, employee handbook(s), policies and procedures, and other corporate mandates, including participation in mandatory training programs.
• Report any actual or suspected violation of the corporate compliance program, company policies and procedures, harassment, or other prohibited activities in accordance with the company's reporting policies.
• Obtain policy clarification whenever necessary and may use the resources available through the Compliance, Human Resources, or Legal Department.
• Other duties as assigned.

Experience/Capabilities
• Working knowledge of the tools of Marketing and Communications: collateral, websites, reputation management, paid search, print, direct mail, internet, etc.
• Basic understanding of marketing analytics, such as breakeven analysis and ROI calculations. Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, decimals, and percentages.
• Excellent interpersonal skills and ability to project as a credible marketing expert and advocate for physicians and JV partners.
• Strong personal presence combined with good listening and persuasion skills. Demonstrated ability to project a positive and energetic persona within the organization and when interacting with our physician partners.
• Comfort level working in a matrix organization and able to balance competing priorities.
• Must be able to handle multiple, simultaneous tasks effectively and efficiently while maintaining a professional, courteous manner.
• Must be able to work well with others.
• Strong verbal and written communication skills required.
• Must be detail-oriented and organized.
• High integrity, including maintenance of confidential information.
• Must be able to exercise good judgment and positively influence and lead others, including handling confrontations with poise and a level head.
• Based on business need, the ability to work a flexible schedule, including some evenings and weekends as approved in advance.
• Effectively present information, respond to questions and professionally interact with managers, employees, clients, vendors, and the public.
• Communicate effectively both in person, on the phone and in virtual environments.
• Recognize and define problems, collect data, establish facts, draw valid conclusions, and correct errors.
• Understand and interpret basic financial data.
• Interpret various instructions in various forms and deal with abstract and concrete variables.

Education/Qualifications
• Bachelor’s degree in marketing or related field with a minimum of three (3) years’ experience in business or a healthcare-related field is required.
• Knowledge of ASC operations is a plus.

Physical Demands
• Engage in various physical activities occasionally, such as standing, walking, and prolonged sitting.
• Perform tasks requiring manual dexterity and fine motor skills.
• Execute tasks that involve reaching, climbing, balancing, and adopting postures like stooping and kneeling.
• Occasional lifting of up to 40 pounds and repetitive upper body motion, especially for computer use.
• Vision requirements include close, distance, color, peripheral vision, and depth perception and focus adjustment.

Work Environment
• Modern office setting equipped with the latest technology to support marketing efforts and collaboration.
• Quiet to moderate noise levels, conducive to both focused work and creative brainstorming sessions.
• Flexible work arrangements, including options for remote work and in-office presence to facilitate teamwork and client meetings.
• Periodic travel (about 20%) to engage with ASCs, attend industry events, and participate in field marketing initiatives.

Employment at AMSURG: Living Our Values Every Day
At AMSURG, our values define who we are and how we serve our patients, partners, and each other. As a national leader in ambulatory surgery, we are committed to a culture of excellence, integrity, teamwork and caring deeply. Our values guide every decision, ensuring we continue to elevate healthcare and provide the highest quality care.
These guiding principles are the foundation of our culture and a guide to how we collaborate, innovate, and make a difference every day.

• Care Deeply for those around us.
• Cultivate Integrity to build trust.
• Champion Excellence for continuous improvement
• Celebrate Teamwork every step to the way.

Benefits:

To ensure we retain and invest in great people, AMSURG provides its employees with the benefits, recognition, training, and opportunities needed for professional growth. Our wide range of health and welfare benefits allow you to choose the right coverage for you and your family. AMSURG offers a variety of health and welfare benefit options to help protect your health and promote your wellbeing. Benefits offered include but are not limited to: Paid Time Off, Medical, Dental, Vision, Life, Disability, Healthcare FSA, Dependent Care FSA, Limited Healthcare FSA, FSAs for Transportation and Parking & HSAs, and a matching 401(K) Plan.

Paid Time Off:

AMSURG offers paid time off, 9 observed holidays, and paid family leave. You accrue Paid Time Off (PTO) each pay period and depending on your position and can earn a minimum of 20 days and up to 25 days per calendar year.

EOE Statement:

AMSURG is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age (40 or older), race, color, religion, gender, sex, national origin, pregnancy, sexual orientation, disability, genetic information or any other status protected under applicable federal, state, or local laws. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: careers@. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

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