VP, Brand Partnerships

About Devotion

Devotion builds and operates large-scale creator ecosystems for the world's most ambitious consumer brands. Featured in Vogue as the company built for the post-follower era, we combine a proprietary AI platform, agentic workflow infrastructure, and deep brand and cultural expertise to run ambassador programs, gifting engines, incentive frameworks, and community infrastructure to 10x the amount of creator content our clients can produce without compromising brand safety or quality.

Founded by former TikTok executive Jonathan Kroopf and Parade founder Cami Téllez, Devotion has generated over a billion impressions, engaged tens of thousands of creators, and reached seven-figure revenue. We're backed by top-tier venture investors and founders from Away, Ramp, and Twitch.

The Role

We're hiring a VP of Brand Partnerships to help lead the next stage of Devotion's growth.

This is a revenue-owning role for someone who knows how to open doors, build relationships with senior marketers, and turn those relationships into meaningful, long-term partnerships. You'll own the sales cycle from the first conversation through close, working with brands and agencies to understand where their creator strategy is falling short and showing them a fundamentally different way to operate.

Devotion isn't built around one-off influencer campaigns. We build the infrastructure brands use to activate hundreds or thousands of creators at scale. You'll need to be able to sell that vision, translate it into a clear business case, and help brands rethink what creator marketing can look like when it operates as an always-on growth channel rather than a series of disconnected campaigns.

You'll work closely with Devotion's founders, strategy, account leadership, creator teams, and product organization to bring new partners into the business and help shape how we go to market as the company scales.

What You'll Do

• Own new business revenue across priority consumer brand categories, building and managing a pipeline from prospecting through close.
• Build relationships with CMOs, VPs of Marketing, social and creator leaders, media teams, agencies, and other senior decision-makers responsible for creator and brand investment.
• Develop a strong network across brands, agencies, holding companies, and the broader creator ecosystem, turning relationships into qualified opportunities and long-term partnerships.
• Lead discovery with prospective partners, understand their business and marketing challenges, and translate Devotion's platform and operating model into solutions tied to real brand objectives.
• Create and deliver compelling pitches, proposals, and strategic recommendations that clearly communicate why Devotion's approach is different from traditional influencer marketing.
• Own commercial negotiations, scopes, deal structure, pricing, and close in partnership with Devotion leadership.
• Expand relationships beyond the initial engagement, identifying opportunities to grow programs across brands, business units, markets, creator communities, and use cases.
• Partner with strategy and account leadership to ensure what we sell is ambitious, executable, and capable of producing measurable results.
• Build disciplined pipeline management, forecasting, and reporting as Devotion's commercial organization scales.
• Help define Devotion's go-to-market playbook, including target accounts, vertical strategy, outreach, sales materials, positioning, and repeatable sales processes.
• Bring market feedback directly into the company, helping product, strategy, and leadership understand what brands are asking for, where budgets are moving, and where Devotion has an opportunity to lead.
• Represent Devotion externally at industry events, agency meetings, brand conversations, and within the broader creator and marketing community.
• Over time, help build and develop the Brand Partnerships organization as revenue and the client base grow.

Who You Are

• You have 8+ years of experience across brand partnerships, sales, business development, digital media, creator marketing, influencer marketing, social, advertising, or an adjacent space.
• You have a proven track record of generating meaningful new revenue and closing complex deals with major brands and/or agencies.
• You already have relationships across the brand and agency ecosystem and know how to build new ones without waiting for inbound leads.
• You're comfortable selling to senior decision-makers and can hold your own in a room with a CMO, agency executive, founder, or procurement team.
• You know how to sell consultatively. You don't walk into every conversation with the same deck or force a client into a predetermined package.
• You understand the creator economy and how creator marketing is evolving across TikTok, Instagram, YouTube, paid media, affiliate, community, gifting, ambassador programs, and emerging channels.
• You're equally comfortable talking about culture, creators, brand strategy, business outcomes, and the economics behind a partnership.
• You've sold something more complex than a simple media placement or software license. You can bring together technology, strategy, service, and execution into one clear commercial story.
• You're highly accountable to pipeline and revenue targets and comfortable operating with clear goals and visibility into performance.
• You operate well in an early-stage environment. You don't need a finished sales playbook handed to you; you're excited to help write it.
• You have strong commercial judgment, sharp instincts for brands and culture, and know when to push, when to listen, and when an opportunity simply isn't the right fit.

What Success Looks Like

You'll build a healthy and repeatable pipeline of brands that fit Devotion's model, turn new conversations into significant partnerships, and grow those relationships into larger, longer-term programs.

You'll help move Devotion from founder-led selling toward a scalable commercial engine without losing the selectivity, strategic depth, and point of view that make the company different.

Most importantly, the brands you bring in won't see Devotion as another influencer agency. They'll see us as a partner helping them build a creator capability they couldn't build on their own.

Why Devotion

Creator marketing is moving away from a world dominated by a handful of large influencers and isolated campaigns. Algorithms increasingly reward the content itself, giving brands an opportunity to work with a much broader creator class.

The problem is that traditional teams and tools weren't built to operate at that scale.

You'll join at a stage where the model is already working, but the commercial organization is still being built. You'll have the opportunity to bring major brands into the business, influence how we position and sell the company, and help define what Brand Partnerships looks like as Devotion grows.

The base salary range for this position is $100,000–$175,000 annually, plus commission and eligibility for a performance-based bonus.

NYC preferred. Remote candidates may also be considered.