Vice President Marketing

Vice President MarketingIn order to make an application, simply read through the following job description and make sure to attach relevant documents.Remote – United StatesGeographic flexibility is available, with a preference for candidates located in the Eastern or Central time zones. Candidates should be comfortable traveling periodically for leadership meetings, team collaboration, and other business needs.An established, growing consumer products company is seeking a Vice President of Marketing to lead the next stage of brand and demand growth. This opportunity is for a modern consumer marketer who thinks beyond traditional brand management. We're looking for someone who has helped build a repeatable demand-generation engine—using social, creators, digital media, content, and disciplined experimentation to reach new consumers and translate attention into measurable business growth.The right leader will combine strategic marketing leadership with a builder's mentality. You should be able to point to specific examples of what you helped create, how you tested and refined the approach, what worked, what didn't, and how those decisions ultimately affected consumer demand and commercial results.What You'll DoLead marketing strategy with a strong focus on consumer demand, awareness, trial, and measurable growthBuild and scale social, creator, influencer, affiliate, and community-driven programs that expand consumer reachDevelop testing frameworks that allow the team to learn quickly, identify winning creative and channels, and scale investment based on resultsConnect marketing activity to meaningful business metrics and ROI—not simply impressions, engagement, or awarenessShape compelling brand positioning and storytelling that clearly communicates why consumers should care and buyGuide integrated marketing across digital, content, creators, paid media, PR, consumer activation, and other relevant channelsUse consumer behavior, performance data, and market insights to continually refine strategy and investmentLead and develop an established marketing organization while remaining close enough to the work to understand what is driving performancePartner across sales, product, digital commerce, and executive leadership to turn consumer demand into broader business growthDetermine the right balance of internal capabilities, technology, and outside partnersContribute to longer-term growth strategy as a member of the senior leadership teamWhat We're Looking For10+ years of progressive consumer marketing experience with meaningful leadership responsibilityDemonstrated success building or materially scaling consumer demand, rather than simply maintaining an established brandStrong experience with modern social and digital marketing, including creator, influencer, affiliate, community, or related consumer-acquisition strategiesA track record of using testing, data, and measurable KPIs/ROI to determine where and how to investExperience testing and building growth efficiently before scaling larger investmentsAbility to explain in detail the strategies you personally helped develop—the business problem, hypothesis, testing process, decisions, execution, and measurable outcomeStrong understanding of how brand positioning and storytelling support consumer acquisition and growthExperience working effectively with internal teams and external partners without relying exclusively on agencies to drive strategyStrong leadership and communication skills with the ability to develop teams and influence across an organizationExperience That Could Translate WellRelevant backgrounds may include consumer health and wellness, functional food or beverage, beauty and personal care, lifestyle products, digitally native consumer brands, or other high-growth CPG categories.Experience in a specific product category is less important than demonstrating that you have helped create a consumer growth engine and understand why it worked, how you measured it, and how you would do it again.Why This OpportunityThis is not a turnaround or a build-from-zero assignment. You'll join an established consumer business with an existing brand, team, infrastructure, and market presence.The opportunity is to bring a more modern, data-driven approach to consumer growth—building on an established foundation while creating repeatable ways to reach new consumers, generate demand, test ideas efficiently, and scale what works.About Blue Signal:Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. xhyhwjd Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at

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