Senior Vice President, Health & Wellness

Senior Vice President, Health & Wellness PR

Location: Miami (Hybrid - 3 days a week in office)

We’re looking for a dynamic, culturally fluent Senior Vice President to lead our Health & Wellness PR practice. This is a high-visibility leadership role for someone who lives and breathes wellness and knows how to turn that passion into award-winning work for clients. You’ll be the strategic lead across a portfolio of health and wellness accounts, a trusted advisor to senior clients, a driver of new business growth, and an inspiring leader to a talented team.

The ideal candidate pairs sharp strategic instincts with infectious energy. They command a room, build real relationships with clients and press alike, and make the people around them better.

What You’ll Do:

Account Leadership

• Oversee a portfolio of health and wellness accounts, ensuring strategic excellence, flawless execution, and measurable results across all client programs
• Set the strategic vision for each account, guiding teams from big-idea development through campaign delivery
• Monitor account health, profitability, and scope, and spot opportunities for organic growth early
• Serve as the senior escalation point, handling challenges with poise and solutions-first thinking
• Ensure all communications are credible, science-backed, and compliant with industry and regulatory standards

Client Relationships & Communications:

• Act as senior day-to-day counsel for key clients, building deep, trusted partnerships at the executive level
• Lead high-stakes client communications, including quarterly business reviews, strategic planning sessions, and crisis moments
• Anticipate client needs before they’re voiced, consistently bringing fresh thinking and proactive recommendations to the table

New Business Development:

• Play a leading role in new business efforts, from identifying prospects and shaping pitch strategy to developing creative concepts and presenting with confidence
• Use your industry network and reputation to open doors and bring opportunities into the agency
• Contribute to the agency’s positioning and thought leadership within the health and wellness space

Cultural Fluency & Health & Wellness Expertise:

• Keep a constant pulse on culture, including emerging trends, creator dynamics, platform shifts, retail and DTC movements, and the conversations shaping the health and wellness landscape
• Bring a deep, authentic passion for health and wellness across categories: fitness, nutrition, supplements, mental health, sleep, longevity, healthtech, and beyond
• Translate cultural insight into breakthrough ideas that earn attention, drive conversation, and deliver business impact
• Build strong relationships with health and wellness editors, medical and wellness experts, creators, and tastemakers

Team Leadership & Mentorship:

• Lead, motivate, and inspire a multi-level team, fostering a culture of creativity, accountability, and joy in the work
• Mentor rising talent with meaningful feedback, growth opportunities, and career development support
• Set the tone for excellence by modeling the energy, curiosity, and standards you expect from the team
• Partner with agency leadership on staffing, resourcing, and talent retention across the health and wellness practice

What You Bring:

• 12+ years of PR/communications experience, with significant time in health and wellness (agency experience strongly preferred)
• A proven track record leading integrated campaigns for health and wellness brands across earned media, influencer/creator, experiential, and social
• Demonstrated success in new business, from pitch development to closing
• Established relationships with health and wellness media, editors, experts, and creators
• Experience working with spokespeople and subject-matter experts (physicians, dietitians, trainers), and handling claims-sensitive messaging
• Exceptional presentation and communication skills: you’re as compelling in a boardroom as you are in a brainstorm
• Experience managing, mentoring, and growing high-performing teams
• A dynamic, magnetic personality that makes people want to work with you and for you
• A genuine, demonstrable passion for health and wellness and the culture around it

What We Offer:

• Salary Range: $190K–$220K, based on experience
• Benefits: health, dental, vision, 401(k), extensive PTO, etc.
• Hybrid work model
• Professional development, summer Fridays, etc.