Manager, Consumer Insights New

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. The Consumer Insights Manager will be an embedded partner to Hasbro’s business portfolios within the Toys & Games organization. You will be responsible for completing global quantitative and qualitative research projects and analyzing data. You will translate your findings into actionable insights and recommendations that help build world-class brands, products, and marketing programs. The person in this position is driven by a deep passion for Hasbro's brands and curiosity about consumer needs and motivations. They fearlessly share consumer truths, trends, and insights with partner teams. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday-Thursday at Hasbro's new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday-Thursday at Hasbro's HQ in Pawtucket, RI or at Hasbro's temporary location in Boston, MA A Day in the Life as a Consumer Insights Manager: Develop a strong understanding of your portfolio's consumer, category, brands, and play patterns to support your growth as a voice of the consumer. Contribute to the team's ongoing monitoring of cultural and category trends, competitive landscape shifts, and emerging consumer behaviors — synthesizing and sharing relevant findings with cross-functional partners to inform innovation and go-to-market decisions. Manage multiple projects simultaneously across all phases of execution — briefing, project design, quantitative and qualitative input development, data collection, analysis, and reporting — with a focus on concept testing, pack testing, and brand tracking studies. Access and synthesize data from multiple sources — primary research, secondary/syndicated data, and analytic outputs — to inform business decisions. Actively use AI tools and platforms to improve day-to‑day research work — including synthesis, analysis, and storytelling — and bring a curiosity and openness to experimenting with new AI‑enabled ways of working. What You’ll Bring: 6+ years in Consumer Insights or Market Research BA/BS or equivalent experience required, preferably in social sciences, marketing/market research, or a related discipline MBA, other advanced degree, or additional education in consumer insights/analytics a plus Solid understanding of fundamental Qualitative and Quantitative research techniques and basic statistics To be successful in this role, you must be passionate and have practical experience with toys, games, collectibles, or entertainment categories Best-in-class ability to tell compelling stories with data and insights Strong interpersonal, written, and verbal communication skills, and the ability to effectively collaborate with all professional levels Ability to thrive in a fast‑paced environment, balancing competing priorities among multiple teams Proficiency with Microsoft Office 365 tools, navigating Power BI dashboards, and survey programming tools Proficiency in employing AI tools and platforms to enhance research, analysis, insight generation, and communication. A consistent track record of innovation, flexibility, and critical thinking The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package. Pay Range

$105,700 - $158,500 USD

Employees may be eligible for annual and long‑term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: Time Off to Recharge Financial Well‑being Life & Family Support Volunteer and Community Initiatives Learning & Development Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process. Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Hasbro’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability. A \"recently separated veteran\" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self‑Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 07/31/2029 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr Hasbro, Inc.