Owned Platforms Data & Analytics Manager

Job Description The Owned Platforms Data & Analytics Manager will serve as a key technical and operational partner responsible for supporting the development, activation, and operationalization of first‑party consumer data across owned and paid digital ecosystems. This role will focus on building and activating first‑party audiences within Adobe platforms for off‑platform media activation, audience strategy enablement, CRM activation, and performance measurement. In addition to hands‑on audience and activation work, this individual will play a critical role in driving operational execution across rapidly growing consumer data initiatives — helping coordinate workflows, maintain operational rigor, and support cross‑functional execution across media, analytics, MarTech, agency, and data partner teams. The ideal candidate is highly proactive, detail‑oriented, technically capable, and comfortable navigating ambiguity. This person should be able to independently drive work forward, troubleshoot issues, organize complex initiatives, and help create scalable operational structure across a dynamic and evolving consumer data ecosystem. This contractor will act as a bridge between data, media, marketing, and technology — turning complex data operations into actionable activation, measurable business outcomes, and scalable execution. Compensation: $60/hr to $65/hr Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io. Skills and Requirements Data & Audience Development Design, build, and manage first‑party audiences using Adobe platforms including Adobe Experience Platform (AEP), RTCDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) Map and activate audiences to media destinations and platforms, ensuring accurate data flow, audience fidelity, and operational consistency Lead and support Data Clean Room attribute mapping, consolidation, normalization, and ongoing maintenance Support identity resolution, segmentation strategies, and audience activation workflows Assist in structuring shared partner attributes mapped to known consumer profiles Coordinate and support privacy‑safe data collaboration and clean room initiatives in partnership with internal stakeholders and external partners Troubleshoot audience, mapping, and activation issues to ensure reliable execution across platforms Program Management & Operational Execution Maintain and manage operational workflows, initiative trackers, documentation, and activation processes across multiple consumer data workstreams Coordinate cross‑functional dependencies across Media, MarTech, Analytics, Privacy, agency partners, and external data providers Support intake, prioritization, and execution tracking for ongoing audience and activation requests Identify blockers, troubleshoot operational gaps, and proactively drive resolution paths Help standardize workflows, documentation, and ways of working across activation and audience management initiatives Support transition planning, knowledge transfer, and operational continuity across teams Ensure strong operational follow‑through and execution across rapidly evolving initiatives Technical Enablement & Governance Partner with Global MarTech teams to support data integrations, tagging and mapping, platform enhancements, and activation readiness Ensure data practices align with privacy, consent, governance, and legal requirements across regions Support ongoing QA, troubleshooting, and validation processes to maintain data accuracy and operational reliability Assist with audience governance, taxonomy organization, and attribute management best practices Analytics & Performance Optimization Support measurement frameworks and KPI tracking across owned platforms and paid media destinations Partner with media, analytics, and marketing teams to assess audience performance and activation effectiveness Consolidate operational reporting inputs and support dashboard coordination efforts Analyze audience, activation, and campaign data to identify trends, gaps, and optimization opportunities Support reporting validation and operational data management across initiatives Required Qualifications Advanced hands‑on experience with Adobe Experience Cloud, including strong proficiency in Adobe Experience Platform (AEP), RTCDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) Demonstrated experience building, managing, and activating first‑party data audiences for digital media and CRM activation Experience mapping audiences and attributes to media destinations, identity partners, and activation platforms Strong technical background in digital analytics, data infrastructure, audience operations, and marketing technology Experience coordinating across multiple agency partners, cross‑functional teams, and enterprise stakeholders Strong organizational and operational management skills with ability to independently manage complex workstreams Strong attention to detail, operational rigor, and troubleshooting capabilities Ability to synthesize complex technical concepts into clear business recommendations and actionable next steps Preferred Qualifications Familiarity with privacy regulations and consent management frameworks including GDPR and CCPA Experience working with CDPs, clean rooms, identity resolution solutions, or data onboarding platforms Experience working in fast‑paced, matrixed, or global organizations Familiarity with Power BI, Excel, Azure DevOps (ADO), and Workfront Experience defining workflows, scaling operational processes, and driving execution across complex programs Understanding of digital media ecosystems, audience activation workflows, ROAS, incremental lift, and audience performance measurement #J-18808-Ljbffr Insight Global