Marketing Director
Chick-fil-A
The Marketing Director is responsible for representing the brand of Chick-fil-A and Chick-fil-A Marianna within the community. This includes not only working in the restaurant operations, but planning/hosting in-restaurant events, planning/executing additional distribution opportunities, leading catering sales/systems, and bridging partnership within the community that align with the Operator’s vision for the restaurant.
Key Behaviors and Attributes:
· Be on time for scheduled shifts and only call out for emergencies
· Adhere to all policies found in the Team Member handbook
· Exhibit Core Values of the facility: Excellence, Growth, Service Oriented, Ownership, Fanatic Food, Optimism, and Integrity
· Maintain a positive attitude
· Strive to always look for a solution when posed with a problem
· Serve others before Self!
· Strong communication skills and professional conduct/appearance
Preferred Qualifications:
· Experience in business marketing, social media, SEO and other tracking experience on ROI
· Willingness to work in the Chick-fil-A restaurant
· Excellent written and oral communication skills
· Be available at least 40 hours per week
· Customer recovery or guest relations experience
Expectations:
Community/Guest Relations
· Maintain social media accounts in accordance with Operator and Chick-fil-A’s standards
· Acquire new and follow up with Chick-fil-A catering customers
· Schedule and execute events for the community within the restaurant i.e. Family Night, Spirit Night, etc.
· Plan and execute a calendar for promotions, track ROI on ALL promotions/investments/events
· Pursue and aid in set up of Additional Distribution Points for sales building i.e. festivals, weekly serve trailer sales, school events
· Represent the restaurant with honor, dignity, and respect outside of the restaurant
· Follow up on scholarship opportunities, celebrate winners, and encourage team to apply during application periods
· Create and execute a quarterly marketing plan
· Funnel Donation and fundraising requests to the Operator
Operational
· Track and celebrate Team Member birthdays in accordance with the Operator’s vision
· Support other directors to execute proper labor compliance
· Work at least 25 hrs of operations in the restaurant weekly
· Ensure Catering orders are executed on time, accurately, and within food safety standards
· Follow up with Catering orders within at least 48 hours of completion
· Aid Executive Director in CAREs/guest recovery needs
· Meet with Operator weekly to discuss growth opportunities
· Meet with Operator to discuss restaurant goals/success metrics
· Hold team and leaders accountable to restaurant standards/policies
· Ensure team knows and displays restaurant mission: To give our best to our community every day by executing excellence in ALL we do.
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
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