IMEA Groups & Events Program Management Director

The Director, Groups & Events Program Management- IMEA represents the enterprise Groups & Events strategy within the IMEA region and ensures programs are adopted at scale by hotels and owners. This role serves as a senior regional leader, driving alignment, focus area resources, and linkage to the rest of the organization focused on Groups & Events. Your day to day Act as the senior regional representative for enterprise Groups & Events strategy, priorities, and programs. Lead localization and adoption of enterprise Groups & Events programs to ensure relevance and execution across the region. Serve as a trusted partner to regional commercial VPs and senior operations leaders. Contribute to engagement with regional hotel ownership groups and Owners Associations, including preparation and delivery of formal presentations. Demonstrate strong Groups & Events experience leadership in owner, partner, and hotel engagements. Monitor regional Groups & Events performance trends, identifying risks, opportunities, and insights. Advocate for regional needs while reinforcing enterprise direction and standards. Contribute to existing forums as SME for regional Groups & Events leadership forums, workshops, and hotel engagement sessions. Ensure enterprise Groups & Events initiatives are embedded into regional commercial and operational ways of working. Translate business needs into clear program needs for Groups & Events Enablement, Marketing, and other delivery teams. Partner with Enablement to ensure materials, templates, and training align with the intended program outcomes. Pilot enterprise programs in select regions and gather structured feedback prior to broader rollout. Monitor program adoption and commercial impact, recommending enhancements or adjustments as needed. What we need from you Bachelor's degree required (Hospitality, Business, Marketing, or related field) Advanced degree preferred 8-12 years of experience in hotel operations, commercial leadership, sales, or regional strategy within the region. Demonstrated experience engaging hotel owners, ownership groups and Owners Associations at a senior level. Strong credibility with regional executives and hotel leadership. Experience representing enterprise initiatives in a regional or market leadership role. Proven ability to balance enterprise standards with regional nuance and market realities. Experience working in matrixed, global organizations. Strong executive presence and influence. Ability to clearly articulate enterprise strategy to owner and hotel audiences. Confident presenter and facilitator in senior forums. Strong judgment and decision-making in complex regional contexts. #J-18808-Ljbffr