Physician Liaison

Job Title

Physician Liaison

Job Overview

The Physician Liaison effectively plans, analyzes, and implements outreach efforts in the market area. Develops and maintains relationships within the physician community to enhance lines of communication and build the referral base for Shriners Children's. Conducts referral assessments to support strategic initiatives and identify opportunities and threats posed by competitive forces in the market area. This position reports to the Market Director of Planning and Business Development.

This is a remote position covering the Salt Lake City, UT area. 75% regional travel to visit with provider practices and healthcare organizations. Eligible incumbents may earn up to 10% of their annual salary if performance incentives are met.

Responsibilities

Cultivates new and existing referral relationships:

• Markets Shriners Children's directly to referring physicians, other healthcare providers, and physician offices via office visits, electronic media, professional meetings, continuing education or any other appropriate methods to effectuate new referral growth
• Maintains existing referring relationships through exceptional customer service, communication and retention related activities.
• Actively participates in regional and state professional provider organizations, attends, displays, and coordinates exhibits at associated events to generate leads.
• Maintains complete and comprehensive Customer Relationship Management (CRM) record on existing and potential referring provider activity to increase effectiveness of communication and to serve as a basis for strategy development and new business opportunities.
• Establishes and meets outreach activity production goals, as set forth by Market Director, and documents trends, successes, and problems to assess and analyze yield, driving process improvement.

Utilizes marketing and communication techniques:

• Using Definitive Healthcare and Sg2 data provided, analyzes and identifies primary, secondary, and tertiary referral sources and geographic opportunities to prioritize efforts and target meaningful new relationships in an effort to increase referral levels.
• Evaluates payer mix and explores opportunities to support referral efforts. Develop and implement strategies based on payor opportunities.
• Analyzes demographic and clinic activity linked to referring providers through market intelligence, to create strategic referral goals and determine outcomes and effectiveness.
• Collaborates with market directors, Marketing & Communications, and appropriate Shriners Children's corporate staff to provide a consistent and effective marketing program through distribution of marketing collateral, alignment with marketing campaigns and communication of intelligence from the field.
• Acts as a communication bridge between referring provider and Shriners Children's providers to maximize customer satisfaction.
• Develops and presents feedback reports to market directors, and corporate leadership as required.
• Collaborates with other physician referral liaisons across the system to execute the standard process for referral management, eliminate duplicative work, and share best practices.

Identifies areas in the referral loop for performance improvement and barriers to success:

• Maintains accurate record of referring physician complaints/issues in the CRM and works to ensure corrective action is taken by collaborating with facility partners and report results to market directors, facility leaders and the impacted physician.
• Participates and confers with market directors, local facility department heads and various departments (Intake, HIM, Medical Staff, etc.) on process improvement in support of increased physician satisfaction concerning the referral process from first contact through patient discharge.
• Communicates appropriately with the persons served regardless of their gender, age, ethnicity, race, creed, nationality or religious beliefs.
• Performs other duties as required or assigned.

This is not an all-inclusive list of this job's responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned.

Qualifications

Required:

• 1 year of sales or marketing combined with 5 years of clinical background - or 2 years of healthcare sales/marketing experience
• General medical knowledge especially related to organization services, treatment offerings and equipment
• Experience with CRM/PRM tools
• MS Office Suite proficiency
• Ability to interpret market data
• Bachelor's in Marketing or related field

Preferred:

• 2 years of healthcare sales/marketing experience