National Account Manager- Private Label Sales

Job Description

National Account Manager - Private Label Sales

Company: Heartland Food Products Group

Location: Carmel / Indianapolis, IN (100% onsite)

About Heartland Food Products Group

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, specializing

in low- and no-calorie sweeteners, liquid water enhancers, coffee, creamers, and wellness beverages. As the

maker of the iconic Splenda® brand and a major provider of high-quality private label (store brand) products,

we deliver national brand equivalent (NBE) solutions that help retailers offer great value to health-conscious

consumers. Our products are manufactured in the USA and sold worldwide through retail, foodservice, ecommerce, and B2B channels.

Position Summary

The National Account Manager - Private Label Sales is a key strategic sales role responsible for driving growth

and managing relationships with national and regional retail accounts for Heartland’s private label sweetener

and beverage enhancement portfolio. This position focuses on expanding private label business, negotiating

contracts, launching new products, and delivering exceptional service to major customers (e.g., grocery, mass,

club, and drug channels).

The ideal candidate is a results-driven sales professional with deep CPG/private label experience, strong

negotiation skills, and a passion for the health & wellness category.

Key Responsibilities

• Develop and execute strategic account plans to grow private label sales volume, revenue, and market

share with assigned national and key regional accounts.

• Build and maintain strong, collaborative relationships with buyer and category management teams at

major retailers.

• Lead new product development and launch initiatives tailored to customer needs, including custom

formulations, packaging, and promotional programs.

• Negotiate annual contracts, pricing, terms, and promotional agreements while protecting company

margins and objectives.

• Analyze sales data, market trends, and competitive activity to identify opportunities and risks; provide

regular forecasts and business reviews.

• Collaborate cross-functionally with Marketing, Supply Chain, Operations, R&D, and Finance to ensure

seamless execution and customer satisfaction.

• Support private label innovation by identifying emerging consumer trends in sugar reduction, plant based sweeteners, and functional beverages.

• Travel as needed (estimated 30-50%) to customer meetings, trade shows, and company facilities.

Qualifications & Requirements

• Education: Bachelor’s degree in Business, Marketing, Food Science, or a related field (MBA preferred).
• Experience: 5+ years of progressive sales experience in CPG, preferably in private label, sweeteners,
• beverages, or adjacent categories. Proven track record managing national accounts (Walmart, Kroger, Costco, Target, etc.)

Skills:

• Strong negotiation, presentation, and relationship-building skills.

• Proficiency in sales analytics, CRM tools (e.g., Salesforce), and Microsoft Office (especially Excel and

PowerPoint).

• Deep understanding of category management, syndicated data (Nielsen/IRI), and retail dynamics.

• Ability to thrive in a fast-paced, entrepreneurial environment.

Personal Attributes: Self-motivated, strategic thinker with excellent communication skills and a customer-first

mindset.

What We Offer

• Competitive base salary + performance-based bonus and commission.

• Comprehensive benefits package including health, dental, vision, 401(k), and paid time off.

• Opportunity to work with iconic brands and contribute to a growing health & wellness platform.

• Collaborative culture focused on innovation and work-life balance.