Group Product Manager - Nutrition

Job Title Group Product Manager CHC Nutrition Business Unit & Location India Business, Mumbai Key Responsibilities As a Group Product Manager (GPM) within Marketing, you will usually be office based. The role encompasses marketing and sales in collaboration with commercial management, headquarters (product brand planning), sales management, market access management, medical management, registration colleagues, communication agencies, and market advice groups. They also manage the Product Life Cycle (PLC) of Brands. Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals. Development of marketing and promotional plans for products to support the end consumers need. Monitor business performance and support the portfolio with the help of regular tracking. Market intelligence through primary research and customer connect. Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups. Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs; initiating and coordinating marketing activities and projects. Presentation to staff and training field staff for the same. Visiting national and international congresses, hospitals, and key opinion leaders (KOLs). Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy. Managing end-to-end projects related to new product introduction (NPI), new category assessment, and go-to-market (GTM) strategies, ensuring cross‑functional alignment and timely rollout. Driving Direct‑to‑Consumer (D2C) initiatives and Patient Support Programs (PSPs) to enhance consumer engagement, patient adherence, and brand experience. Designing and executing lead‑generation strategies through digital, on‑ground, and partnership channels to fuel the customer acquisition funnel and improve conversion metrics. Discussion partner for first, second, and third‑line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision‑making units) such as local and national formulary committees and insurance companies. Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations. Collaboration with internal & external media to ensure the proper execution of strategies. Job Requirements Educational Qualification: M.Sc / B.Pharm / M.Pharm Experience: 8–10 years Disclaimer The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s). Equal Employment Opportunity We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectionate or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law. #J-18808-Ljbffr