Marketing Manager

Marketing ManagerAbout AutoSavvyAs Marketing Manager, you'll own and execute integrated marketing initiatives that drive traffic, generate leads, strengthen brand awareness, and increase vehicle sales.Location & Schedule:Woods Cross, UTFull-TimeMonday–FridayWhat You'll DoAs Marketing Manager, you'll own and execute integrated marketing initiatives that drive traffic, generate leads, strengthen brand awareness, and increase vehicle sales.Strategic MarketingDevelop and execute annual and quarterly marketing strategies aligned with company growth objectivesBuild integrated marketing campaigns across digital, social, email, traditional media, radio, television, events, and paid advertisingIdentify opportunities to increase market share and improve customer acquisitionPartner with executive leadership to develop promotional strategies and branding initiativesCampaign ManagementPlan, launch, monitor, and optimize multi-channel marketing campaignsManage advertising budgets and maximize return on marketing investmentCoordinate pricing promotions, dealership events, and seasonal campaignsOversee media buying and agency/vendor relationshipsBrand & Content LeadershipMaintain brand consistency across all customer touchpointsDevelop compelling marketing content including:Social media campaignsVideo contentVehicle promotionsDigital advertisementsPrint collateralEmail campaignsPresentationsSales materialsMonitor and strengthen AutoSavvy's online reputation through review management and customer engagementAnalytics & Business IntelligenceMeasure campaign effectiveness using marketing analytics and sales performance dataAnalyze customer behavior, website traffic, conversion rates, SEO, paid advertising performance, and market trendsBuild reports and dashboards that provide actionable recommendationsUse data to continually improve campaign performance and marketing ROICross-Functional LeadershipCollaborate with Sales, Operations, Inventory, Purchasing, Customer Service, and Executive LeadershipEnsure marketing initiatives accurately reflect current inventory, pricing, promotions, and dealership objectivesCoordinate multiple projects simultaneously while managing priorities and deadlinesCommunity EngagementRepresent AutoSavvy at community events, sponsorships, trade shows, recruiting events, and promotional activitiesIdentify partnership opportunities that expand brand awareness and customer engagemenWhat We're Looking ForWe're seeking someone who combines creativity with analytical thinking and can confidently manage both strategy and execution.You should have:Proven experience developing and executing successful multi-channel marketing campaignsStrong understanding of digital marketing, paid advertising, SEO, social media, email marketing, and customer acquisitionExperience managing advertising budgets and measuring ROIExcellent project management and organizational skillsStrong analytical skills with the ability to interpret data and make informed marketing decisionsOutstanding written and verbal communication skillsAbility to thrive in a fast-paced, high-growth environmentA collaborative leadership style with the confidence to work cross-functionallyStrong creative problem-solving abilitiesHigh attention to detail and commitment to executionPreferred ExperienceExperience with one or more of the following is highly desirable:Google Analytics (GA4)Google AdsMeta Ads ManagerCRM and marketing automation platformsAdobe Creative Suite (Photoshop, Illustrator, Premiere Pro)CanvaVideo production and editingSEO and SEMSocial media advertisingEmail marketing platformsMarketing dashboards and reporting toolsAutomotive marketing experience is a plus but not required.Education & ExperienceBachelor's degree in Marketing, Business, Communications, Advertising, or a related field5+ years of progressive marketing experience, including campaign strategy, digital marketing, analytics, and brand managementDemonstrated success managing marketing campaigns with measurable business resultsExperience managing agency relationships, vendors, or media buying is preferredEmployment Requirements:Valid driver’s license with acceptable driving recordAbility to pass a background checkAuthorized to work in the United StatesRequirement of Multi-Factor Authentication apps on cell phoneBenefits:Comprehensive Benefits: Medical, Dental, and Vision coverage, HSA match, TelaDoc, Pharmacy Discount Programs, and Employer paid Life InsuranceEmployee Assistance Program: Free of charge for personal uses such as support and general resourcesAdditional Perks: Pet Insurance, Gym Discounts, and an Employee Vehicle Purchase Program, Volunteer PTO ProgramRetirement Savings: Employer matching contributionsPaid Time Off: Among the best PTO policies in the industryPaid Holidays: 7 major holidaysPhysical Requirements:Sedentary work that primarily involves sitting/standing for 6 - 8 hoursVisual acuity to read and type for 6 - 8 hoursSimple grasping and fine manipulation to sort through papers for 6 - 8 hoursWork Environment:Indoor and onsite work locationAutoSavvy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.All offers of employment at AutoSavvy are contingent upon clear results of a thorough background check and motor vehicle report (MVR). Background checks and MVRs will be conducted on all final candidates offered employment. AutoSavvy participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.TAG3 #J-18808-Ljbffr