Senior Marketing Manager, Product and Service

Senior Marketing Manager, Core Product Line and Service

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.

Join us and shape the future of pharmacy: The Senior Marketing Manager, Core product line and Service is a strategic leader within the US Pharmacy Automation Marketing team. This role is responsible for driving commercial success, market differentiation, and lifecycle management for Parata's vial automation (Parata Max portfolio) and inventory management (RapidRx and Vmax portfolio) and be responsible for effective communication of our professional services offerings. The Senior Marketing Manager will shape and execute go-to-market strategies, lead product launches, and ensure a measurable impact across all customer segments.

Key Responsibilities

• Portfolio Leadership:
• Own the marketing strategy and execution for Parata's vial automation (Max) and inventory management (RapidRx, Beacon) solutions.
• Develop compelling value propositions, messaging, and collateral for each product group.
• Lead product launches, commercialization, and sustaining activities.
• Go-to-Market Execution:
• Design and drive omnichannel campaigns to generate high-quality leads and support sales teams.
• Partner with sales, product management, and marketing operations to align activities with business goals.
• Support participation in tradeshows, customer events, and executive briefings, such as high-profile product demonstrations
• Customer Segment Focus:
• Ensure tailored marketing approaches for retail, long term care, Health Systems, National Accounts, and other segments.
• Gather and analyze customer insights to refine strategies and address unmet needs.
• Performance Optimization:
• Track and report on key metrics: MQLs, SQLs, contracts closed, campaign ROI, and customer engagement.
• Drive continuous improvement through KPI tracking and analytics.
• Service Marketing:
• Develop and execute service marketing initiatives to enhance customer satisfaction and retention.
• Collaborate with service teams to communicate our value propositions and investments throughout the product lifecycle.

Minimum Requirements:

• Bachelor's degree in business, marketing, communications, or related field (Masters degree preferred)
• 6+ years of marketing experience, preferably in pharmacy automation, medical device, or capital goods industry
• Proven record of high performance in product marketing, launches, and lifecycle management
• Experience with CRM systems, marketing automation platforms, and analytics tools (Salesforce, Power BI)
• Strong written and verbal communication skills
• Experience in digital marketing, tradeshow strategy, and planning
• Ability to manage multiple projects in a fast-paced environment
• Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings)

Preferred Qualifications:

• Experience in tailored marketing approaches (retail, long term care, Health Systems, National Accounts, and other segments)
• Service and product marketing experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location: USA NC - Durham - Roche Drive

Additional Locations

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