Business Insights Manager

Role Description

The Business Insights Manager leads cross-functional analytics across Marketing, Sales, and Implementation within our mission-driven organization dedicated to improving lives. This role partners with senior leadership, including the C-suite, to deliver reporting frameworks, forecasts, and deep-dive analyses that inform strategic and operational decisions. The role connects insights across the customer lifecycle, helping the organization understand performance drivers from lead generation through sales conversion, implementation, and customer activation. The Manager leads a team of analysts responsible for translating complex data into clear, actionable insights aligned with organizational priorities. As a strategic thought partner to functional leaders, the Manager guides performance measurement, identifies opportunities for growth and operational efficiency, and strengthens data-driven decision-making across the Operations organization.

What This Role Does

• Leads and develops a high-performing analytics team responsible for delivering insights across Marketing, Sales, and Implementation operations.
• Works collaboratively with internal teams to solve cross-functional business challenges and provide key insights and actionable, data-backed recommendations that drive improvement for both our business and our customers.
• Assesses broad business questions and distills root causes to develop analytical frameworks for data-driven answers.
• Partners with senior leadership to define key performance indicators (KPIs), measurement frameworks, and reporting that support strategic planning and operational execution.
• Analyzes business and financial initiatives to measure their effectiveness and impact on KPIs for both the functional department and the overall business.
• Provides constructive feedback and coaching to drive continuous improvement, strengthening both technical and business acumen, while aligning individual team member growth with organizational goals.
• Guides the development and optimization of models and advanced analytics (e.g., regression, time series, segmentation), including ongoing monitoring and variance analysis.
• Establishes and scales reporting frameworks, dashboards, and data products that deliver actionable visibility into performance and business value, while upholding customer service, integrity, and resource efficiency.
• Independently determines and pursues deep-dive opportunities to identify performance drivers, growth opportunities, and operational efficiencies across acquisition, conversion, and implementation processes.
• Maintains a detailed understanding of platforms, data structures, and services to become a reliable source for the organization and contribute to the evolution of analytics capabilities and frameworks.
• Partners closely with Data Engineering and Reporting teams to communicate and collaborate on complex data needs and projects to support business requirements, automation initiatives, and opportunities.
• Guides the design and interpretation of experiments, pilots, and new initiatives to measure impact and support data-driven decision making.
• Fosters a culture of data literacy and self-service analytics by improving accessibility, clarity, and adoption of reporting tools and insights.
• Takes an active approach to talent management by onboarding, mentoring, and inspiring a diverse, highly engaged, and skilled team. Continuously strengthens team capability through talent development, succession planning, and recruitment.
• Performs other duties as assigned.

Qualifications

• Bachelor's degree in a related field (e.g., Business, Economics, Statistics, Analytics) or equivalent experience; Masters preferred. Equivalent combinations of education and relevant experience will be considered.
• A minimum of eight (8) years of increasing responsibility in data analytics, business intelligence, or operations analytics, with demonstrated expertise in cross-functional business and financial data.
• A minimum of two (2) years of experience leading or mentoring analysts or analytics teams, including accountability for performance, development, and delivery of results aligned with organizational objectives.
• Proficiency in data analysis and related technologies, including SQL, DAX, Python and/or R, advanced Excel, and experience working with large, complex datasets, Salesforce data, operational platforms, Git repositories, and Fabric and/or Azure environments.
• Strong data visualization and communication skills using Power BI and/or Tableau, with demonstrated ability to translate insights into compelling data storytelling and presentations for organizational leadership.
• Excellent analytical skills and understanding of statistical concepts with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Experience with evaluation of statistical significance, variance analysis, funnel and/or lifecycle analysis, A/B testing and performance optimization.
• Demonstrated ability to partner with business unit leaders and cross-functional stakeholders to influence decision-making through data as well as to communicate technical findings for executive and non-technical audiences.
• Self-starter with strong leadership, organizational, communication, and time management skills, self-directed and able to handle multiple priorities with demanding timeframes.
• Ability to work collaboratively with colleagues and team members to create a high-quality, results-driven, team environment built on trust and respect.
• Ability to plan and manage at both strategic and tactical operational levels, while achieving goals, overcoming obstacles, and planning for contingencies.
• Demonstrated ability to use discretion, make sound decisions, and maintain confidentiality.
• Willingness and ability to work flexible hours as needed, and travel up to 10%, which may include occasional overnight travel.
• Proficiency in Microsoft Office Suite and modern communication tools for virtual teams (e.g., Microsoft Teams, Slack).

Physical Demands

In accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws, the Company will provide reasonable accommodations to qualified individuals with documented disabilities to enable them to perform the essential functions of the job, unless such accommodations would impose an undue hardship. Employees seeking accommodation should contact the People Department to initiate the interactive process.

• Sitting, standing, and walking (90-100%)
• Keyboarding (95-100%)
• Viewing computer monitor, tablet, and cell phone requiring close vision (70-90%)

Work Environment

• 100% Remote with Travel: Work environment is primarily indoors (home office, customer or vendor sites, or other business meeting venues); travel may involve exposure to varying weather and temperature conditions, as well as driving and traffic hazards.
• Travel is required, approximately 10%, and may include overnight and out-of-state trips.

Compensation

$130,000 to $145,000/yr plus 10% bonus determined by competitive market analysis and internal equity considerations. Final compensation will be based on the candidate’s qualifications, experience, and business needs. For details on our comprehensive benefits program, visit to explore our total rewards package.

Disclaimer

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.