Marketing Director $180k-225k Annual

Director Of Marketing

Commerce Casino is the world's largest card casino offering more than 200 tables. Established in 1983, the casino values its staff of over 2,500 employees and is proud to be known as "Where The World Comes To Play." Commerce Casino offers a comprehensive benefits package to include medical, dental, vision, life, flexible spending accounts, 401(k), vacation time, and much more!

The Director of Marketing leads a modern, data driven growth engine with a singular focus: driving rated play and expanding Net Gaming Revenue. The casino floor is the core business. Hotel, Food and Beverage, Special Events, and Guest Experience operate as strategic force multipliers designed to attract, convert, and retain high value table game players.

Reporting to the Chief Information Officer, this role architects and executes an integrated marketing strategy grounded in analytics, disciplined reinvestment, and measurable ROI. The Director owns player acquisition, lifecycle marketing, loyalty strategy, digital engagement, and brand positioning, ensuring every marketing dollar is aligned to casino profitability and long term player value.

In a table game focused environment, the Director works cross functionally with Gaming Operations, Finance, Hotel Operations, Special Events, Food and Beverage, Guest Experience, and Data Insights to translate customer behavior into targeted campaigns, optimized offers, and precision reinvestment strategies. Marketing initiatives are evaluated through incremental lift, trip frequency growth, churn reduction, share of wallet expansion, and return on marketing spend.

Success in this role is defined by measurable increases in rated play, improved retention curves, smarter comp efficiency, stronger digital acquisition performance, and sustained growth in market share. This is a performance driven leadership position that blends brand, analytics, and operational alignment to accelerate casino centric growth.

Primary Job Functions

1. Strategic Revenue Planning and Analytics
2. Customer Lifecycle Management and Loyalty Optimization
3. Integrated Marketing and Brand Positioning
4. Digital and Database Marketing Strategy
5. Culturally Relevant Revenue Programs
6. Reinvestment Strategy and Margin Discipline
7. Force Multiplier and Cross Functional Revenue Collaboration
8. Public Relations and Regulatory Compliance

Requirements / Qualifications

1. Education: A Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree is preferred.

2. Experience: A minimum of five to seven years in a senior marketing leadership role within the casino/hotel or a related entertainment or hospitality industry, with direct experience in revenue generation.

3. Skills:

Advanced proficiency in CRM and database marketing platforms, with demonstrated experience using segmentation, predictive modeling, and reinvestment optimization to drive measurable revenue lift. Strong analytical capability, including fluency in marketing performance dashboards, financial metrics such as reinvestment ratio, and control group testing methodologies.

Experience leveraging digital acquisition channels including paid media, SEO, lifecycle automation, email, and SMS with documented return on investment performance. Ability to translate data insights into actionable growth strategies in a table game focused environment.

Demonstrated senior leadership presence with the ability to align cross functional stakeholders across Gaming, Finance, IT, and Operations. Strong communication skills with comfort presenting performance metrics and growth strategy at the executive and board level. Proven problem solving capability grounded in financial discipline and operational execution.