SALES & MARKETING DIRECTOR

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. SALES & MARKETING DIRECTOR Full Time Grand Rapids, MI, US Cardinal Senior Living is hiring an Area Sales Director! The Area Director of Sales is responsible for driving occupancy, census growth, and revenue performance across a portfolio of senior living communities. This leader develops and executes aggressive sales and marketing strategies, works along side community Executive Directors, and ensures consistent achievement of occupancy and move-in goals. The role partners closely with Executive Directors, Operations, and Regional Leadership to maximize market share, improve conversion performance, and accelerate census growth. The ideal candidate is a results-driven sales leader with a proven track record of increasing occupancy, developing high-performing sales teams, and creating sustainable pipelines that deliver consistent move-ins. Key Initiatives

1. Lead occupancy growth initiatives across assigned communities with accountability for census, move-ins, and revenue goals.
2. Develop and execute strategic sales plans designed to achieve and exceed occupancy targets.
3. Monitor occupancy trends, competitive positioning, conversion rates, lead volume, and sales effectiveness. Identify underperforming communities and implement immediate corrective action plans to improve occupancy.
4. Conduct weekly occupancy reviews with ED and Regional Ops Director for the communities served.
5. Ensure communities maintain healthy prospect pipelines sufficient to achieve forecasted move-ins. Drive inquiry-to-tour, tour-to-deposit, and deposit-to-move-in conversion performance.
6. Partner with operations teams to reduce vacancy days and maximize inventory utilization. Support pricing and revenue management strategies that optimize occupancy and financial performance.

Education & Knowledge Requirements- Specific education, certification, and licensure: Valid Driver’s License. Bachelor’s Degree in a related field of study or equivalent combination of education and directly related experience is preferred Basic understanding of medical conditions, medications, and functional status for the population related to skilled and rehabilitation service. Two (2) years’ experience in a customer service-oriented profession. Two (2) years directly related experience working with the admissions, marketing, and/or sales. Essential Job-Related Experience/Abilities: Ability to carry out admissions functions for a senior living environment. Working knowledge of referral process, reimbursement programs, personal care home regulations, admissions, and discharge procedures. Excellent customer service and speaking/presentation skills. Computer experience in Microsoft Excel, Word, and Outlook, etc. Ability to interpret complex standards and regulations and write concise reports and histories. Able to lift, bend, stoop, push, pull supplies, or furniture up to 50 pounds (may need to ask for assistance at times). Able to complete the functions necessary to transport a resident in a wheelchair. Cardinal Senior Living is an Equal Opportunity Employer. #J-18808-Ljbffr Cardinal Senior Living LLC