Associate Director, sac-TMT Market Research

Merck

Associate Director leading primary market research initiatives for oncology-focused products within a pharmaceutical commercial insights organization. This role combines strategic research planning, vendor management, and cross-functional collaboration to drive data-informed decision-making across product lifecycles.

Responsibilities

Develop and oversee execution of global and US market research strategies for assigned product franchise
Design and lead primary research projects including framing business questions and directing research methodology
Manage external research partners and evaluate vendor capabilities in AI-enabled research solutions
Synthesize primary and secondary data findings into actionable business recommendations for marketing teams
Partner with cross-functional teams including market access, sales, and R&D to integrate insights into commercial planning

Requirements

Extensive market research experience with demonstrated expertise in primary research methodologies
Proficiency in secondary data analysis, syndicated databases, and advanced analytics techniques
Understanding of AI-enabled research approaches including synthetic respondents and digital personas
Project management experience with budget oversight, vendor selection, and timeline management
Strong cross-functional collaboration skills with ability to translate insights for commercial teams
Leadership capability to work independently in dynamic environments with minimal supervision

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Vacancy posted 1 day ago

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