Specialist, Creator Sourcing & Community Development

Company Description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry's #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you'll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You'll build, grow, and make an impact alongside top talent, leading brands, and the world's most influential creators.

Ready to join us?

Job Description

Onefluential is seeking a Specialist to join our Creator Management team, focused on building and maintaining the creator pipeline that powers L'Oréal's emerging organic advocate community programming.

This is a foundational, high-volume sourcing role responsible for identifying, vetting, and organizing nano and micro creators who will participate in ongoing missions, challenges, and product seeding initiatives. The Specialist will ensure a consistent, high-quality flow of new creators into the ecosystem to support always-on community growth and engagement.

The ideal candidate is highly organized, detail-oriented, and passionate about discovering new creators, someone who thrives in fast-paced, list-building environments and enjoys being close to emerging talent and trends.

Responsibilities

Creator Sourcing & List Development (Core Focus)
• Build and maintain high-volume creator pipelines (nano-micro tiers) to support ongoing community growth
• Continuously source new creators across platforms (TikTok, Instagram, YouTube Shorts), prioritizing relevance, authenticity, and audience alignment
• Develop targeted creator lists based on brand/category needs (e.g., skincare, hair color, lifestyle)
• Ensure a steady cadence of new creator identification to feed always-on program needs
• Track and organize creators within internal tools, maintaining clean, up-to-date databases

Creator Vetting & Qualification
• Conduct initial outsourcing and vetting of creators
• Build and evolve the sourcing playbook to be utilized by the creator support team
• Train the creator support team and algorithm on how to source desirable profiles
• Support validation of creator profiles prior to onboarding into programs

Pipeline Management & Operations
• Connect with brands to ensure a deep understanding of the creator gaps within their portfolios
• Support the onboarding process by ensuring all required creator information is captured and organized
• Partner with program leads to ensure creator supply meets program demand (missions, campaigns, seeding needs)
• Maintain documentation and workflows that support scalable sourcing operations
• Contribute to program's internal reporting by tracking pipeline health and sourcing output
• Organization of content calendar to ensure constant pulse of complementary opportunities

Trend & Talent Discovery
• Stay closely tapped into emerging creators and trends, especially within beauty and lifestyle
• Proactively surface new creator pockets, up and comers, and communities for potential inclusion
• Identify creators who show strong potential for long-term advocacy and repeat engagement

Relationship Management
• Connect with existing creators to understand how to improve the program value
• Amplify in-platform community management
• Partner with the program leads to develop relevant programming

Qualifications

• 1-2 years of experience in influencer marketing, social media, or digital marketing (internships included)
• Strong interest in creator discovery, social platforms, and emerging talent
• Experience working with Luxury brands
• Familiarity with TikTok, Instagram, and YouTube creator ecosystems
• Highly organized with strong attention to detail; comfortable managing large datasets and lists
• Ability to work quickly and efficiently in a high-volume sourcing environment
• Strong communication skills; able to clearly document and present creator recommendations
• Strong interpersonal skills; strong interest in connecting with creators
• Self-starter who is comfortable working independently on repeatable workflows
• Experience using influencer tools, spreadsheets, or databases is a plus

What Success Looks Like
• A consistent, high-quality pipeline of creators ready for onboarding into LOrealistar
• Fast, efficient turnaround on sourcing requests
• Well-organized, scalable creator lists that enable seamless program execution
• Early identification of high-potential creators before they scale

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/4/2026.