Senior Manager, Marketing & Public Relations

Senior Manager Of Marketing & Public Relations

General Dynamics Mission Systems is seeking an experienced Senior Manager of Marketing & Public Relations to lead marketing and communications strategy for our Land and Air Systems business.

In this position, you will be responsible for developing and executing integrated marketing and public relations programs that support business development objectives, strengthen brand positioning, and advance GDMS's presence in the defense and technology market. You will work closely with senior leadership, business development teams, and external agency partners to align communications strategy with organizational priorities.

Key Responsibilities

• Develop and maintain a consistent brand identity for Mission Systems Land and Air Systems across all channels and customer touchpoints
• Lead external marketing engagement planning with a focus on the U.S. Army, Air Force, and defense industry platform primes to bring our products and capabilities to customers
• Plan and execute integrated marketing and PR campaigns that support market growth and competitive positioning
• Develop product marketing plans and work in partnership with business leadership to bring new products to market
• Manage media relations, including proactive outreach and response to external inquiries
• Oversee trade show strategy, messaging, planning, and execution, including representation at key industry events
• Apply AI and emerging technologies to improve marketing effectiveness and efficiency
• Lead and develop a team of internal marketing professionals and external agency partners
• Collaborate with senior leadership and business development to align marketing programs with strategic growth goals
• Plan and execute customer-facing events and technical symposia
• Use data and analytics to measure campaign performance and drive continuous improvement

Travel is estimated at ~10-15% and is driven mostly by customer facing events.

Qualifications

• Bachelor's degree and 10+ years of progressive marketing and public relations experience, or Master's degree and 8+ years of relevant experience
• Demonstrated experience leading marketing campaigns and product marketing plans, and managing teams in complex, regulated industries
• Defense industry knowledge and relevant customer experience preferred
• Strong knowledge of the full marketing mix, including digital, social media, print, advertising, and analytics
• Proven public relations skills, including media relationship management and narrative development
• Experience managing budgets and external agency relationships
• Excellent written and verbal communication skills with the ability to engage stakeholders at all levels
• Familiarity with AI-enabled marketing tools and strategies is a plus
• Strong ethical standards and commitment to compliance

This estimate represents the typical salary range for this position based on experience and other factors (geographic location, etc.). Actual pay may vary. This job posting will remain open until the position is filled.

USD $192,114.00 - USD $207,873.00 /Yr.

General Dynamics Mission Systems (GDMS) engineers a diverse portfolio of high technology solutions, products and services that enable customers to successfully execute missions across all domains of operation. With a global team of 12,000+ top professionals, we partner with the best in industry to expand the bounds of innovation in the defense and scientific arenas. Given the nature of our work and who we are, we value trust, honesty, alignment and transparency. We offer highly competitive benefits and pride ourselves in being a great place to work with a shared sense of purpose. You will also enjoy a flexible work environment where contributions are recognized and rewarded. If who we are and what we do resonates with you, we invite you to join our high-performance team!

Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans