Director, MRO Sales & Marketing

Job Description

Job Description

Job Summary

The Director of MRO Maintenance Sales leads Western Aircraft’s revenue growth strategy for aircraft maintenance, repair, and overhaul (MRO) services. This senior leadership role is accountable for directing a team of Sales Representatives and administrative staff to achieve aggressive sales targets across business aviation maintenance, avionics, and interior services. The Director develops and executes a comprehensive sales strategy, fosters key customer relationships, and drives cross-functional collaboration to position Western Aircraft as the premier MRO provider in the region.

Leadership & Team Management

• Directly supervise, mentor, and develop a team of Sales Representatives, establishing clear performance goals, metrics, and accountability measures.
• Manage Administrative Staff members, ensuring efficient support for the MRO Sales department’s operational needs.
• Conduct regular one-on-one coaching sessions, team meetings, and formal performance reviews to drive continuous improvement.
• Recruit, onboard, and develop top sales talent in alignment with Western Aircraft’s growth objectives.
• Create a high-performance sales culture grounded in integrity, customer-centricity, and results orientation.
• Set and monitor individual and team revenue quotas, pipeline targets, and activity KPIs; address performance gaps proactively

Sales Strategy & Business Development

• Develop and execute an annual MRO sales plan targeting new customer acquisition and strategic upselling of existing accounts across maintenance, avionics, and interior services.
• Identify, research, and qualify new business prospects using tools including Jetnet, Salesforce.com, industry publications, and referral networks.
• Lead and participate in high-value customer meetings, presentations, and proposal negotiations to close complex, multi-service agreements.
• Maintain ownership of the department’s sales pipeline, ensuring accurate forecasting and timely progression of opportunities through the sales cycle.
• Analyze market data, competitor activity, and customer feedback to continuously refine targeting and positioning strategies.
• Represent Western Aircraft at industry trade shows, aviation events, and customer site visits, maintaining a professional presence and building long-term relationships.

Cross-functional collaboration

• Partner proactively with Maintenance, Avionics, and Interior department heads to develop integrated service offerings and ensure seamless delivery of sold work.
• Collaborate with quoting to develop accurate, competitive RFQs and statements of work, ensuring quotes are delivered to customers in a timely manner.
• Facilitate regular communication between sales, operations, and finance to align on capacity, pricing, and customer commitments.
• Champion customer advocacy internally, ensuring that post-sale service delivery meets or exceeds the commitments made during the sales process.

CRM & Sales Operations

• Ensure the sales team maintains disciplined, daily use of Salesforce.com & Jetnet for pipeline management, activity tracking, contact updates, and forecasting.
• Generate and present regular sales performance reports, forecasts, and market intelligence to the General Manager and senior leadership.
• Support the quoting process within Corridor or equivalent MRO systems, ensuring accuracy, consistency, to support timely delivery of customer proposals.
• Drive continuous improvement in sales processes, proposal templates, and tools to increase team efficiency and win rates.

• Minimum 7 years of progressive experience in aviation services sales, with at least 3 years in a sales leadership or management role.
• Demonstrated success managing and developing sales teams in a corporate or business aviation environment.
• Deep knowledge of business aviation MRO, including maintenance, avionics, and interior services, OEM relationships, and industry marketplace dynamics.
• Bachelor’s Degree in Business Administration, Aeronautics, or a related field strongly preferred.
• FAA Airframe & Powerplant (A&P) Certificate preferred; technical aviation background a significant advantage.
• Expert-level proficiency with Salesforce.com or equivalent CRM platform; ability to train and hold team accountable to CRM standards.
• Advanced MS Office skills, including Excel (modeling, reporting), Word, and PowerPoint for executive-level presentations.
• Proficiency with Corridor or comparable MRO quotation and management software.
• Ability to read and interpret maintenance manuals, service bulletins, Airworthiness Directives (ADs), and technical directives.

• Pass pre-employment drug screen and background check
• Ability to obtain and maintain airport-issued security badge
• Valid Driver’s License
• Ability to travel up to 50%, including commercial air travel with compliance to TSA screening procedures

• Work is primarily performed in a professional office environment with moderate noise levels. Periodic exposure to aircraft hangar and ramp environments, including industrial noise levels, fuel, and weather conditions. Requires extended periods of desk work, including screen use and keyboard operation. Must possess sufficient visual acuity to read printed materials and digital displays. Requires clarity of speech and hearing to communicate effectively with customers, team members, and vendors. Travel requires adherence to TSA screening procedures and airline policies.

• Medical, dental, vision
• Short term & Long term Disability - paid 100% by Company
• Life & Accidental Death and Dismemberment - paid 100% by Company
• Paid vacation, holidays, sick leave, jury duty, bereavement
• Health Savings Account or Health Reimbursement Account (employer contributions tied to participation in wellness program)
• 401K & Roth 401k with employer match
• Flexible Spending programs

Western Aircraft Inc. has a Drug Free Workplace Policy which includes applicants passing pre-employment testing in accordance with 14 CFR 120. Applicants testing positive for the presence of prohibited drugs are ineligible for employment. DOT applicants who become employees of Western Aircraft Inc. will also be subject to random, reasonable cause, reasonable suspicion, and post-accident testing.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.