Brand Manager - New World Wines

Frederick Wildman & Sons
Pursuing the vision of our namesake founder, Frederick Wildman and Sons is dedicated to
sourcing, distributing and marketing the world's finest wines and spirits to provide profit
to our partner suppliers and distributors, a livelihood for our employees and pleasure to
wine and spirits lovers throughout the United States.
Purpose:
Reporting to the Marketing VP, the Brand Manager for New World Wine will lead key
activities and support the development and execution of annual brand plans for assigned
portfolio. As a hub for brand strategy, this position is both hands-on and strategic,
requiring extensive communication and coordination to ensure all stakeholders are
aligned to achieve strategic benchmarks.
Responsibilities:ALL Support the Marketing team in development of long-term strategies and annual
brand plans for assigned portfolio.
Facilitate and manage day-to-day communication with brand ownership to
effectively develop strategies that incorporate the realities of the US market and the
priorities of suppliers.
Act as main brand liaison with national sales force, collaborating to ensure key
strategies and initiatives are implemented in the field and sharing feedback on
strategy and market conditions to marketing leadership and global brand teams.
Develop and execute communication and engagement activities for the brand
(including, but not limited to, consumer events, video and static communications
campaigns, public relations, digital campaigns, content strategy and asset
development).
Lead engagement brand activities including, but not limited to, project
management, on-time, in-full delivery on essential communication and content
assets, adaptation of communication, and execution of in-market events.
Lead creation of assets and content that will enable the brand to maximize targeted
marketing initiatives in collaboration with outside agencies, supplier partners and
internal cross functional teams.
Interpret customized research and trade resources to identify key insights that will
drive strategic planning
Research and identify new opportunities to expand brand market share
Skills and Qualifications:
Bachelor's degree in Marketing or related field
2-5 years of wine and spirits marketing experience
Significant experience in communication, social and content development
Direct experience leading creative/technical agencies and media partnerships
Experience developing and launching new products
Strong time management and prioritization skills
Self-motivated and solutions-oriented
Passion to learn and use digital analytics tools
Experience with multicultural campaigns is a plus
VIP/ iDIG and/or Nielsen skills a plus
Cultural awareness with the ability to adapt communication style as needed

Job category: Sales and Marketing