Manager of Individual Engagement

Job Description

Job Description

Description:

Position Overview:
The Manager of Individual Engagement at The Wright drives member retention, acquisition, and satisfaction by developing strategies to foster deep, personalized connections with members. This position manages the full member lifecycle—from onboarding to renewal—while analyzing engagement data, enhancing member value, and overseeing daily operations and communications. In addition, this position strengthens nonprofit revenue by developing strategies to attract, retain, and steward individual donors. This position reports to the Vice President of Development. This position may supervise staff and interns.

Key Responsibilities:

• Retention & Recruitment: Develop and execute strategies to increase the membership base and increase retention rates.
  Individual Engagement: Create personalized, high-touch experiences for members and individual donors, ensuring consistent, positive interactions across all channels.
• Onboarding & Support: Guide new members through onboarding, serving as a primary point of contact to ensure they utilize member benefits.
• Data Analysis, Reporting & CRM Management : Monitor membership workflows, analyze member and individual donor engagement data, and track metrics to identify opportunities for improvement. Maintaining donor databases, tracking portfolio activity, and using data to inform engagement strategies.
• Strategy Development: Align membership and individual donor initiatives with organizational goals and develop strategies for member and individual donor cultivation and satisfaction.
• Technology Utilization: Manage and maintain member and donor records within CRM systems.
  Donor Cultivation & Strategy: Developing and executing strategies for annual and mid-level giving, including identifying new prospects and nurturing existing relationships.
• Donor Communications: Managing stewardship efforts, including donor newsletters, personalized communication, and fundraising appeals.
• Relationship Management: Directly interacting with donors, conducting meetings, and ensuring high-quality donor experiences.
• Collaboration: Working with internal divisions and departments, and program teams to align donor engagement with organizational goals.
• Other duties as assigned

Qualifications:

• Bachelor’s degree or higher preferred
• 3+ years of development, fundraising, membership and donor relations.
• Progressive project management responsibilities and experience overseeing complex, deadline-driven fundraising events.
• Track record of success in building relationships leading to membership or individual donations to meet organizational goals.
• Impeccable writing and speaking skills with the ability to communicate persuasively to senior executives and external groups.
• Experience creating original presentations for targeted audiences.