PUBLIC AFFAIRS SPECIALIST

Public Affairs Specialist

As a PUBLIC AFFAIRS SPECIALIST, GS-1035-13, you will be responsible for all Army and Air National Guard public, community and media relations within the state and for providing supervision and direction to the staff of the Joint Force Headquarters - State (JFHQ-State), Public Affairs Office, as well as field and unit public affairs specialists and Mobile Public Affairs Detachments (MPADs) personnel covering the region. This position is located in the Joint Force Headquarters - State, Personal Staff, Public Affairs Office. As the state's Public Affairs Officer (PAO).

Duties And Responsibilities

1) Serves as the JFHQ-State Public Affairs Officer, directly reporting to the Adjutant General (TAG). Responsible for planning, budgeting, designing, and executing public affairs communications strategies to inform and educate the public, both general and specialized, about the Army and Air National Guard programs, activities, and services and the vital role they play as components of the U.S. armed forces as well as being an invaluable asset for homeland defense and homeland security. The state National Guard's various organizations range upward in size from several hundreds to thousands of Soldiers and Airmen, comprised of state and federal employees. Each state includes a large number of National Guard armories, along with flight facilities, maintenance facilities, air installations, training sites and ranges. Geographical area encompasses the state along with any areas the MPADs are assigned which include regional, CONUS (national) and OCONUS (international); each with varied audiences. In any case, with the potential impacts of public affairs actions, the PAO's responsibilities and duties are as encompassing as the Guard as a whole. The JFHQ-State PAO must provide the full range of effective public information, command/internal information, and community relations services to support the National Guard's large and complex organization statewide. The JFHQ-State PAO plans, directs, and executes command/internal information, media and community relations campaigns to convey sensitive and complex information concerning the National Guard's state and federal programs, responsibilities, and activities. The PAO exhibits a mastery of communication principals and techniques along with continuously developing and applying new approaches to the most difficult and complex issues by developing or evaluating information programs that enhance understanding among publics opposed to or indifferent to National Guard mission or programs. The PAO analyzes public reaction to NG programs and policies then adjusts accordingly by developing recommendations that may impact or significantly modify NG major programs or policies. The JFHQ-State PAO must include diverse points of view in communications plan that establish and maintain mutual understanding with various publics in local communities, in the state, the region, and which may impact the NG nationally.

2) Serves as the official spokesperson for the Adjutant General on controversial and complex issues before the representatives of the print and broadcast media and national organizations (i.e., Department of Homeland Security (DHS), Federal Emergency Management Agency (FEMA), Department of Army (DA), Department of Air Force DAF), etc - and national organizations, such as Sierra Club, Nature Conservancy, NGAUS, etc.), the general public and special interest groups. PAO regularly conducts Deterrence Media Operations, fully and truthfully informing the public of NG programs, positions and actions that demonstrate that the Guard is continuously ready to respond rapidly to the GWOT at home and abroad. The reach of individual state's DMO is international while the implication and scope of DMO is national; The PAO frequently represents and speaks on the behalf of the Adjutant General and the National Guard as a whole, with a profound effect on the reputation and image of the NG. As a member of the TAGs special staff, the PAO is provided direction through broadly defined public affairs program regulations or guidance common to all career fields. The JFHQ-State PAO is responsible for independently planning, designing and carrying out major program functions, informing the TAG of progress as needed. The PAO is considered technically authoritative and his/her decisions are normally accepted without significant change. Particularly sensitive or controversial issues may be reviewed at headquarters level, but is generally accepted as "need to know"

3) Performs other duties as assigned.