Marketing Manager

The Marketing Manager will develop and execute B2B marketing programs across North American and European channels, managing a multi‑region content marketing initiative. Responsibilities Content calendar adherence: planned content published on schedule. Campaign launch rate against the committed marketing calendar. Quality and consistency of output across all channels and regions. Email program performance: monitor open rates, click rates, and list health trends. Lead volume and pipeline contribution from marketing–executed programs. Event and trade show follow‑through and lead capture quality. HubSpot data accuracy and campaign reporting reliability. Sales collateral currency: maintain up‑to‑date, product‑accurate materials. Brand and messaging consistency across North American and European channels. Ownership of a content marketing program: ideation, calendar management, briefing, and performance tracking. Hands‑on use of HubSpot (or comparable marketing automation platform), a CMS, and social and email tools. Use AI tools to accelerate execution and improve output quality. Qualifications 3–5 years in B2B marketing with a track record of driving programs from idea to execution. Experience managing external resources and coordinating cross‑functional workflows to deliver marketing output at pace. Hands‑on experience with HubSpot (or a comparable platform), a CMS, and social and email tools. History of collaborating with sales teams to provide required collateral and materials. Demonstrated use of AI tools to accelerate execution and improve output quality; experience building or working with AI agents is a meaningful plus. Experience supporting multi‑region or international marketing programs is a strong plus. Background in vertical SaaS, hospitality tech, property management software, or a similar operational B2B industry is preferred. Desired Work Style Self‑starter who initiates action without waiting for direction. Go‑getter who holds high standards for output and resources. Hands‑on, willing to roll up sleeves and lead by example. Outcome‑driven, tying activities to commercial objectives. Effective orchestrator who coordinates and drives work through others. AI‑forward and curious about marketing agents that create leverage. Organized, consistent, and reliable, closing the loop. Builder mentality, energized by creating structure and process. Team player who supports colleagues and fosters a positive culture. The expected base salary for this position is $84,000, excluding bonus (when applicable). Salary may vary based on market conditions, location, and job‑related skills and experience. Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status, and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. #J-18808-Ljbffr