Senior Product Manager, HCP Marketing

Role Description

Definium Therapeutics is seeking a highly motivated Senior Product Manager, HCP Marketing to support the development and execution of HCP marketing strategy for our lead brand. Reporting to the Senior Director, Marketing, this individual will play a key role in shaping and implementing HCP promotional initiatives to support launch readiness and commercial success. The role requires a strategic, hands-on marketer who can translate brand strategy into impactful execution across personal and non-personal promotion, while effectively leading day-to-day collaboration with Definium’s Agency of Record (AOR) and cross-functional internal stakeholders.

• Support development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities
• Contribute to brand planning, launch readiness, and tactical planning processes
• Help shape HCP promotional strategy and messaging based on customer insights, market dynamics, and competitive intelligence
• Translate complex scientific and clinical data into clear, compelling HCP-focused promotional narratives
• Identify opportunities to optimize HCP engagement across customer touchpoints and channels
• Lead development and execution of HCP promotional initiatives to support brand performance and launch objectives establishing scalable commercial processes and operating discipline within a growing organization
• Own assigned promotional workstreams from strategy through execution, measurement, and optimization ensuring flawless delivery while balancing speed, quality and compliance
• Develop tactical plans aligned with approved strategic direction, including timelines, budgets, and execution plans
• Serve as primary day-to-day marketing lead with the AOR across HCP promotional initiatives
• Provide clear strategic direction, feedback, and decision-making to agency partners to ensure high-quality deliverables
• Partner closely with Medical, Regulatory, Legal, Commercial Operations, Sales, Market Access, Analytics, and Market Research teams to drive aligned execution
• Lead promotional materials through review and approval processes in partnership with cross-functional stakeholders
• Leverage market research, analytics, field insights, and competitive intelligence to inform decision-making
• Monitor performance of promotional initiatives and identify opportunities for optimization
• Manage HCP marketing budgets across assigned initiatives tracking timelines, milestones, deliverables, and agency spend

Qualifications

• Minimum bachelor’s degree required; advanced degree (MBA, PharmD, MS, or related field) preferred
• Minimum 7 years pharmaceutical or biotech commercial experience
• HCP marketing experience with demonstrated promotional ownership
• Proven experience developing and executing HCP promotional campaigns
• Ability to translate scientific complexity into effective commercial promotion
• Strong strategic thinking with demonstrated executional excellence
• Strong cross-functional collaboration and stakeholder management capabilities
• Strong communication and platform skills (will be the face of marketing to the field force)
• Analytical mindset with ability to draw actionable insights from multiple data sources
• Experience managing agency partners required
• Experience working within promotional review / MLR processes required
• Launch experience strongly preferred
• CNS / psychiatry / specialty pharmaceutical experience preferred
• Experience in small biotech or fast-paced growth environments strongly preferred
• Up to 40% travel will be required based upon business needs

Benefits

• 100% paid health benefits including Medical, Dental and Vision for you and your dependents
• 401(k) program with company match and vesting after the turn of the first month after your start date
• Flexible time off
• Generous parental leave and some fun fringe perks!