Field Marketing Specialist - Dallas, TX

Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and our DFW team is looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds to work in an inclusive environment where curiosity and excellence are encouraged. Responsibilities Work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support. Consult with agents on personal marketing strategies through group and individual sessions, showcasing our Core 4 (agent production, coaching, culture, and personal wealth). Help real estate sales agents create a digital marketing strategy using social media, building an impactful online profile, and promoting client testimonials. Conduct an annual review of agents’ digital scorecard to measure online presence and identify improvement opportunities. Provide issue resolution and one‑on‑one assistance to agents as needed. Prepare a monthly calendar of educational and training opportunities and promote/present marketing workshops in‑office and online. Support multiple offices by attending and presenting at group and one‑on‑one meetings, assisting with awards and recognition, and representing offices at community outreach and charitable events. Reach out to and assist newly affiliated agents in onboarding and setting up for success. Prepare personalized recruiting presentations for VIP agents, participating alongside the branch manager. Work with the creative team to create and manage local recruiting and advertising campaigns. Attend regional marketing meetings and/or training sessions. Communicate regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity. Submit consistent competitive intelligence samples to the recruiting intelligence portal. Stay current on quality issues, rules, industry regulations, and protocols related to marketing, including acceptable Fair Housing language, national, state, and local Association of REALTORS requirements, MLS and all Coldwell Banker identity standards. Travel Requirements Weekly local travel to multiple assigned offices throughout Dallas – Fort Worth. Work in office five days a week. Ideal Candidate Strong project management skills. Excellent critical thinking and problem‑solving skills. Effective, professional communication with employees and agents. Solid understanding of basic design principles. Experience working within a multi‑functional and multi‑location environment. Candidates Must Have At least 2 years’ experience in marketing, creative agency, or communications (field marketing preferred). Prior real estate industry experience preferred. Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools. Basic understanding of paid social media campaign development. Basic understanding of Artificial Intelligence and basic prompting skills. Strong presentation, writing, and public‑speaking skills. Ability to prioritize work, meet deadlines, and follow up on open items to ensure timely closure. Benefits Medical, Dental, Vision, short‑term and long‑term disability benefits, AD&D. 401(k) savings plan with company match. Paid Time Off, including holidays, vacation, and sick time. Paid family and paternity leave. Life insurance. Business travel accident insurance. Access to LinkedIn Learning. Employee referral program, adoption assistance program, employee assistance program, health and wellness program and incentives, employee discounts, and employee resource groups. #J-18808-Ljbffr Compass International Holdings