Senior Manager, Consumer Lifecycle Marketing
$165k - $192kLadders
For our client, we are seeking a Senior Manager, Consumer Lifecycle Marketing to join the team of a leader in the Finance & Insurance space. This role will shape the strategy for customer lifecycle engagement, with a strong focus on driving retention, adoption, and long-term customer value. You will lead the development of messaging and journey design across channels, partnering closely with cross-functional teams to improve performance at key moments in the customer experience. The position calls for a data-driven marketer who can translate customer behavior into targeted programs, testing discipline, and measurable business impact. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $165,000 - $192,000 annually Responsibilities Own the lifecycle marketing strategy and roadmap to increase customer lifetime value Set the contact strategy for customer messaging across various channels Design and run onboarding and first-payment journeys for new customers Develop business cases for digital adoption and benefits enrollment Own segmentation and targeting based on customer behavior and engagement data Run lifecycle marketing like a performance portfolio, focusing on incremental value Own the lifecycle testing agenda, designing tests and scaling successful strategies Qualifications Bachelor's degree in Marketing, Business, or a related field, or equivalent experience 7+ years of experience in lifecycle, CRM, retention, or customer marketing Proven track record of increasing customer lifetime value through lifecycle or CRM programs Hands-on experience with marketing automation and customer engagement platforms across multiple channels Experience running a testing program and measuring incremental impact with control groups Benefits Excellent benefits package including 401(K) match and tuition reimbursement Comprehensive medical, dental, and vision coverage Adoption assistance and parental leave Additional workplace culture benefits Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification-your background could be exactly what this team needs. #J-18808-Ljbffr Ladders
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LVMH Fragrance Brands
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Lola Blankets
New York, NY2 days ago - Ladders is seeking a Senior Manager, Consumer Lifecycle Marketing to shape our customer lifecycle strategy across channels and drive retention, adoption, and LTV for our financial services audience. This remote role US-based supports cross-functional teams and uses data...SeniorRemote job
$112.5k - $150k
...on Mondays and Fridays each week.We're looking for a Senior Manager of Lifecycle & Email Marketing to own the strategy and execution of the customer journeys... ...businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital...SeniorFull timeWork at officeLocal areaRemote workMonday to FridayFlexible hoursShift workRed Ventures
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New York, NY1 day ago- Overview april is looking for a seasoned Senior Lifecycle Marketing Manager to play a pivotal role in our growth. This is more than just a marketing... ...in lifecycle marketing, with a strong background in consumer mobile apps, ideally in fintech Proven track record in...SeniorFull timeShift work3 days per week
$94k - $125k
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Rippling
New York, NY4 days ago $134k - $168k
...evolves. AI experience requirements vary by role and will be assessed during the interview process.About the Role:As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for the...SeniorFull timeWork at officeLocal area2 days per week3 days per weekGusto
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Equinox
New York, NY2 days ago - Spring Health is seeking a Senior Lifecycle Marketing Manager (remote) to lead end-to-end provider lifecycle campaigns globally. You will collaborate with Clinical Operations, Product, and Data to tailor multi-channel messaging from onboarding to long-term engagement....SeniorRemote work
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