Senior Manager of Lifecycle/CRM Marketing

Senior Manager of Lifecycle/CRM Marketing Why Join UTR Sports? UTR Sports is a leader in using innovative technology to elevate the sports of tennis and pickleball, providing a dynamic, fast-paced work environment where you can make a real impact. We offer competitive compensation, opportunities for growth, and the chance to work with a passionate team of sports enthusiasts and technology professionals. If you're driven to succeed and ready to be a part of the future of sports, we encourage you to apply! Role Overview The Senior Manager of Lifecycle/CRM Marketing will support and help shape lifecycle strategy while owning executional excellence across email, push, SMS/MMS, and in-app messaging. You'll design and optimize behavior-based lifecycle programs, manage experimentation, and ensure the technical CRM foundation is scalable, accurate, and efficient. This role blends strategic thinking, technical expertise, and creative execution, working closely with the Director of CRM/Lifecycle while independently driving initiatives from concept through reporting. What You'll Do Shape multi-channel lifecycle strategy with the Director of CRM/Lifecycle, optimizing journeys and campaigns Build, manage, and optimize behavior-based triggered campaigns across email, push, SMS/MMS, and in-app messaging Demonstrate deep Braze expertise, including Canvas journeys, segmentation, custom events, personalization, QA, and deployment Collaborate with Product, Engineering, and Data teams to design and implement advanced messaging solutions: API-triggered campaigns and automation integrated with product workflows SDK events and instrumentation for precise user tracking Custom event architecture enabling advanced segmentation and personalization Data layer and attribute setup to support scalable, actionable campaigns Translate technical requirements into CRM strategy, guide backend integrations, and ensure the lifecycle platform performs at its best Translate technical requirements into Braze workflows, validate tracking and data flows, and collaborate confidently on backend integrations for advanced lifecycle programs Use Braze Liquid logic to create dynamic, personalized campaigns Run Braze experimentation, including A/B testing, monitoring, analysis, and iterative optimization Write and edit content across channels and support email design/HTML Build dashboards, analyze performance, and report insights Manage at least one direct report and collaborate with agency partners Work with various vertical leads to help determine strategy for different programs Maintain operational rigor in QA, deliverability, documentation, and compliance Why You'll Love Working Here Remote-first culture; we trust you to get work done and unplug when needed Team of smart, fun, sports-loving humans bringing energy and ideas daily No red tape; we love experimentation and solving hard problems together A company that champions growth, curiosity, autonomy, and continuous improvement Opportunity to directly shape Lifecycle/CRM at UTR Sports and drive measurable ROI If you love data, creativity, sports energy, and launching impactful campaigns, you'll fit right in Requirements Strong, hands-on Braze experience (3-5 years) 5+ years of CRM/Lifecycle Marketing experience in high-growth, consumer-focused environments Skilled at working with Product, Engineering, and Data teams on API-driven messaging, SDK events, and backend integrations Experience with behavior-based triggers, segmentation, multi-channel journey design, and lifecycle strategy Proficient with Braze Liquid logic and AI experimentation, including A/B testing Strong content skills and basic HTML/email design experience Analytical and data-driven mindset for monitoring KPIs and reporting Experience managing at least one team member and/or agency partners Experience with Jira or similar project management tools Ability to work autonomously, take initiative, and problem-solve independently, while knowing when to seek guidance or collaborate with the team Excellent project management skills for handling multiple initiatives in a fast-paced environment Nice to Have Sports background, especially tennis or racquet sports Advanced email design or HTML/CSS skills Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Work From Home A reasonable estimate of the current base salary range is $85,000 to $90,000. We are an equal opportunity employer and we value diversity. We are committed to an inclusive environment. All candidates will be considered on the basis of qualifications, merit and business needs without regard to race, color, religion, national origin, age, non-qualifying mental or physical disability, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law. #J-18808-Ljbffr UTR Sports