Associate Director, NA Omnichannel Specialty Care CRM

Job Title: Associate Director, NA Omnichannel Specialty Care CRMLocation: Cambridge, MAAbout the job:Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the worldThe new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.The NA GTMC OC team has been created to:Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomesFree up capacity in marketing teams to focus on brand and content strategyAccelerate and standardize omnichannel operations processesImprove sharing of best practiceClarify accountabilities for day-to-day marketing activities, as well as long term improvement effortsRealize efficiencies and economies of scale across the North America and Global marketing organizationsThe NA Omnichannel Specialty CRM Lead (Associate Director) is a strategic and execution-focused role responsible for advancing Sanofi’s Salesforce Marketing Cloud (SFMC) capabilities across North America. Sitting at the intersection of marketing, data, and customer experience, this role partners closely with Specialty brand teams to translate engagement strategies into operationalized, personalized omnichannel campaigns. The role ensures that relevant, data-driven messages reach the right customers through the most effective channels at the optimal time, driving measurable impact. By combining customer-centric thinking, operational excellence, and analytics-driven decision-making, the Specialty CRM Lead strengthens customer relationships, enhances engagement, and accelerates omnichannel maturity, while collaborating with Omnichannel (OC) stakeholders and cross-functional teams to continuously evolve CRM capabilities and deliver innovative, best-in-class experiences.About Sanofi:We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.Main Responsibilities:Partner with brand marketing teams to translate business and customer engagement strategies into actionable omnichannel campaigns that drive measurable outcomesLead the end-to-end execution of customer engagement programs, ensuring the right customers are reached with the right messages at the right timeEnable more effective customer segmentation, targeting, and personalization, using insights to improve relevance and impact of campaignsCollaborate across marketing, digital, analytics, and field teams to deliver seamless, coordinated customer experiences across channelsIdentify opportunities to improve campaign performance, customer engagement, and ROI, providing actionable recommendations to brand teamsSupport the evolution of omnichannel capabilities by incorporating data-driven insights and advanced decision-making approaches, including AI-enabled recommendationsEnsure all customer engagement activities align with regulatory, compliance, and data privacy standardsStrengthen ways of working by driving process improvements, operational efficiencies, and scalable best practicesPartner with external agencies and strategic vendors to ensure high-quality execution and continuous innovationSupport onboarding and development of team members, contributing to a culture of learning, collaboration, and continuous improvementContribute to broader transformation initiatives focused on enhancing customer experience, marketing effectiveness, and organizational agilitySkills:Strong experience in omnichannel marketing, CRM, or customer engagement roles, preferably within healthcare or other regulated industriesAbility to connect marketing strategy to execution, translating business goals into effective customer engagement approachesProven track record of improving campaign performance, customer engagement, and marketing effectivenessStrong understanding of customer segmentation, targeting, and personalization strategiesExperience working with data and insights to inform marketing decisions, including familiarity with advanced analytics or AI-driven approachesExcellent cross-functional collaboration skills, with the ability to influence and align stakeholders across marketing, digital, analytics, and operationsStrong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environmentClear and effective communication skills, with the ability to translate complex ideas into business-relevant insightsExperience working with external partners and vendors to deliver business outcomesFamiliarity with leading marketing and customer platforms is a plus, including:Salesforce Marketing CloudSalesforce Data Cloud (Data 360)Salesforce Health CloudE-commerce platformsTwilio SegmentAbout youBachelor's degree required; preferably in business, marketing, or technology.5+ years combining Salesforce Marketing Cloud (SFMC) expertise with leadership experience (managing teams, cross-functional initiatives, or external partners).Experience within pharmaceutical, biotech, life sciences, healthcare, or similarly regulated industries strongly preferred.Experience managing external vendors is preferred.Strong project management and change management skills in a multi-priority environment.Why choose us?Bring the miracles of science to life alongside a supportive, future-focused teamDiscover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationallyEnjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.Drive progress from within by helping simplify, scale, and modernize how a global biopharma business delivers smarter, faster, and more sustainablyAdvance your career through stretch roles, cross-functional moves, and development opportunities designed to match your ambitionDrive progress from within by helping simplify, scale, and modernize how a global biopharma business delivers smarter, faster, and more sustainablySanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SA #LI-SAPursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!US and Puerto Rico Residents OnlySanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.North America Applicants OnlyThe salary range for this position is:$148.500,00 - $214.500,00All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.SummaryLocation: Cambridge, MA; Morristown, NJType: Full time